Social Media

News / Online

Poor security, clunky processes driving online hotel booking abandonment

By Linda Fox | September 25, 2023

Most important to consumers when booking accommodation online is an easy and secure booking and payment experience, 53%, followed by video and images of rooms and the property, 50%. Read More

Opinion / Online

World Tourism Day highlights need for sustainable destination strategies

By Richard Black – Sojern | September 25, 2023

Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come. Read More

News / Online

Kayak, Tripadvisor on growing their in-house media studios

By Morgan Hines | September 19, 2023

In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment. Read More

News / Online

Go City launch taps into one of China’s largest social media platforms

By Web in Travel | September 14, 2023

Surpassing 2019 revenue from Mainland Chinese customers, Go City becomes first global sightseeing pass to launch a mini program. Read More

News / Technology

Klook unveils AI tool, social media focused affiliate program

By Arvindh Yuvaraj - WiT | September 11, 2023

Klook plans to integrate its K.AI trip planning tool into its Things to do activity page. The company also hopes its Kreator affiliate program will bring conversions via social media. Read More

News / Online

TikTok, Instagram, X: How travel startups use social media

By Morgan Hines | August 24, 2023

Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More

News / Online

You, Me & The Machine: The Phocuswright Conference 2023

By PhocusWire | August 17, 2023

Make plans to attend The Phocuswright Conference in November for Center Stage sessions featuring industry leaders along with dedicated programs for innovation, diversity, Young Leaders and... Read More

Opinion / Online

Influencers are a new class of travel agents — but lack the right tools

By Betsy Mulé – F-Prime Capital | August 7, 2023

Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves. Read More

News / Online

How Chinese OTAs turned around 3 years of COVID isolation

By Gary Bowerman - Phocuswright | July 24, 2023

Phocuswright analyst Gary Bowerman explores the strategies Chinese OTAs have taken to remain competitive over the last few years. Read More

News / Online

HolidayPirates announces virtual tour operations, maintains social strategy

By Linda Fox | July 19, 2023

HolidayPirates carried out a soft launch of its new flight plus hotel package service in Italy before extending it to the Netherlands last month. Read More

News / Distribution

Study reveals low take-up of AI among European hotels

By Linda Fox | July 5, 2023

The Booking.com-Statista European Accommodation Barometer reveals that 23% plan to use the tools in the next six months, but two-thirds have no plans to use AI in their businesses. Read More

News / Online

How travel brands are finding a voice on TikTok

By Linda Fox | June 28, 2023

TikTok's Hannah Bennett shares some of the current trends for travel on the platform as well as how brands including BA and Hilton are finding their voice. Read More

News / Technology

New apps aim to help Black travelers find safe, seamless journeys

By Nicole Edenedo – Travel Weekly | June 21, 2023

Technology is at the center of an expanding global safety net for Black travelers, as more entrepreneurs create apps that connect them with Black communities abroad. Read More

News / Online

4 key insights from Phocuswright Europe 2023

By Derek Catron | June 21, 2023

Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference. Read More

Interview / Startups

STARTUP STAGE: Overlap helps travelers track friends made along the way

By Derek Catron | June 20, 2023

With personalized recommendations, location-based alerts and features that allow users to track and log their travels, Overlap is a comprehensive and user-friendly tool that helps travelers stay... Read More

Most Popular
Latest Stories