Social Media

Opinion / Online

Influencers are a new class of travel agents — but lack the right tools

By Betsy Mulé – F-Prime Capital | August 7, 2023

Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves. Read More

News / Online

How Chinese OTAs turned around 3 years of COVID isolation

By Gary Bowerman - Phocuswright | July 24, 2023

Phocuswright analyst Gary Bowerman explores the strategies Chinese OTAs have taken to remain competitive over the last few years. Read More

News / Online

HolidayPirates announces virtual tour operations, maintains social strategy

By Linda Fox | July 19, 2023

HolidayPirates carried out a soft launch of its new flight plus hotel package service in Italy before extending it to the Netherlands last month. Read More

News / Distribution

Study reveals low take-up of AI among European hotels

By Linda Fox | July 5, 2023

The Booking.com-Statista European Accommodation Barometer reveals that 23% plan to use the tools in the next six months, but two-thirds have no plans to use AI in their businesses. Read More

News / Online

How travel brands are finding a voice on TikTok

By Linda Fox | June 28, 2023

TikTok's Hannah Bennett shares some of the current trends for travel on the platform as well as how brands including BA and Hilton are finding their voice. Read More

News / Technology

New apps aim to help Black travelers find safe, seamless journeys

By Nicole Edenedo – Travel Weekly | June 21, 2023

Technology is at the center of an expanding global safety net for Black travelers, as more entrepreneurs create apps that connect them with Black communities abroad. Read More

News / Online

4 key insights from Phocuswright Europe 2023

By Derek Catron | June 21, 2023

Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference. Read More

Interview / Startups

STARTUP STAGE: Overlap helps travelers track friends made along the way

By Derek Catron | June 20, 2023

With personalized recommendations, location-based alerts and features that allow users to track and log their travels, Overlap is a comprehensive and user-friendly tool that helps travelers stay... Read More

News / Startups

Atly plots mapping platform updates with $18M investment

By Linda Fox | May 31, 2023

Investment in the Israel-based company has come from Target Global, Tal Ventures and FKA Brands. Read More

Opinion / Online

6 ways visual UGC is evolving in the travel sector

By Damien Mahoney - Nosto | May 25, 2023

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves. Read More

News / Online

Travel marketers still seeking higher TikTok profiles

By Derek Catron | March 23, 2023

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

News / Online

Steller acquires influencer marketing company Travel Mindset

By Kathryn Walson | March 23, 2023

Steller, founded in 2014 and based outside Seattle, says it is capitalizing on the growing role of influencers in travel. Read More

Interview / Startups

STARTUP STAGE: Jerne connects travel companies with social media creators

By Kathryn Walson | March 20, 2023

Jerne is an SaaS platform for creators and experience providers to manage their relationships, navigate commercial agreements and track affiliate sales and marketing ROI. Read More

News / Online

Influencers and social commerce in travel

By Robert Cole - Phocuswright | March 17, 2023

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

News / Online

Tripadvisor CMO talks travel marketing, membership, video

By Linda Fox | March 16, 2023

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

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