Social Media

News / Startups

Atly plots mapping platform updates with $18M investment

By Linda Fox | May 31, 2023

Investment in the Israel-based company has come from Target Global, Tal Ventures and FKA Brands. Read More

Opinion / Online

6 ways visual UGC is evolving in the travel sector

By Damien Mahoney - Nosto | May 25, 2023

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves. Read More

News / Online

Travel marketers still seeking higher TikTok profiles

By Derek Catron | March 23, 2023

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

News / Online

Steller acquires influencer marketing company Travel Mindset

By Kathryn Walson | March 23, 2023

Steller, founded in 2014 and based outside Seattle, says it is capitalizing on the growing role of influencers in travel. Read More

Interview / Startups

STARTUP STAGE: Jerne connects travel companies with social media creators

By Kathryn Walson | March 20, 2023

Jerne is an SaaS platform for creators and experience providers to manage their relationships, navigate commercial agreements and track affiliate sales and marketing ROI. Read More

News / Online

Influencers and social commerce in travel

By Robert Cole - Phocuswright | March 17, 2023

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

News / Online

Tripadvisor CMO talks travel marketing, membership, video

By Linda Fox | March 16, 2023

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

News / Online

VisitBritain seeks more bookings with £10 million campaign

By Derek Catron | February 28, 2023

VisitBritain’s latest inbound tourism forecast shows continued strong recovery in overseas visitor spending. Read More

Opinion / Online

From AI to Google: 5 truths for travel marketers in 2023

By Jared Alster - Dune7 | February 8, 2023

Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More

News / Online

Top global consumer trends and what they mean for travel

By Linda Fox | January 17, 2023

Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More

From Our Partners / Online

Video: Meta on how travel brands can use Facebook, Instagram and WhatsApp

By PhocusWire | December 15, 2022

Meta's director and travel industry manager, Sanjay Bhatia, offers tips for travel brands on how to create relationships with customers through social media. Read More

News / Online

Energy costs seen as biggest challenge for European hotels

By Linda Fox | December 9, 2022

The Booking.com European Accommodation Barometer 2022, carried out by Statista, reveals that 80% of hoteliers rate the energy crisis as their biggest concern across all 10 countries in the report. Read More

forbes travel guide jerne partnership content creators

News / Online

Forbes Travel Guide partners with Jerne for influencer marketing

By Kathryn Walson | December 5, 2022

The integrated partnership grants FTG’s 2,000 hotels, restaurants and spas access to Jerne’s technology that facilitates relationships with influencers and creators. Read More

social media panel phocuswright conference 2022

News / Online

Snapchat, Meta share how to use social media to engage travelers

By PhocusWire | December 2, 2022

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More