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Amadeus suggests four online travel scenarios for 2020
By Martin Cowen
|
October 19, 2016
The latest analysis from Amadeus uses a "scenario planning" methodology to paint a picture of what the...
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News
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Online
TourWrist brings latest funding round to $1.25M, heavyweights liking the 360-degree views
By Kevin May
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December 3, 2012
Not content with trousering $250,000 from winning the Travel Innovation Summit at the PhoCusWright...
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Online
Case study: How display ad Remarketing works in travel
By PhocusWire
|
September 13, 2010
I’ve been working at the intersection of travel and online marketing for almost 15 years now and while...
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Online
What Else? Doyle Collection, ID checks poor, Guernsey shore, MyTravel social, Groupon performance
By PhocusWire
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March 21, 2012
Doyle goes mobile, Experian IDs transaction losses, VisitGuernsey digis the brochures, MyTravel...
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Online
Programmatic ads could do better at targeting travelers abroad
By Viewpoints
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April 6, 2016
When we think of lounging on the beach in paradise, we generally want to escape from our screens. But...
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Online
Tips to boost travel bookings: Right email subject, at right time with right content
By Karthick Prabu
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March 4, 2014
With booking abandonment rates as high as 81% (at least) in the travel industry, the issue is perhaps...
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With kids taking so much tech on a trip, travel brands could take advantage
By Kevin May
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July 24, 2015
Pretty shocking (perhaps) figures from a study of travellers which reveals that on average a family...
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Online
Bringing online travel to West Africa, a place where the big brands fear to tread
By Viewpoints
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February 23, 2012
When Hotels.com.ng, West Africa's first hotel listings site, launched in Nigeria at the start of 2012,...
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Linking search to TV content can pull in travellers
By Viewpoints
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June 20, 2017
TV continues to play a major role in consumers’ lives but nowadays most people tend to watch TV...
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Online
What is wrong with TripAdvisor?
By Viewpoints
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December 14, 2011
When KwikChex first started publicly challenging TripAdvisor, many were concerned it was an attempt to...
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