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Modern travel marketing, part 4: Paid search
By Mitra Sorrells
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June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge...
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GDS by Siteminder grows, Sabre signs Batik, Kiwi taps Amadeus, and more...
By PhocusWire
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July 18, 2017
This is a roundup of product news and announcements related to travel distribution in July 2017....
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It sucks to launch a travel startup (but you still should)
By Jenny Silber - VoyagerHQ
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December 4, 2017
Starting a company in the travel industry is hard. 96% of travel companies fail in the first 5 years...
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Trump slump or big chill - how bans are playing out in travel distribution
By Marisa Garcia
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March 8, 2017
Lots of column inches have been taken up on the policies of the Donald Trump administration but what...
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How Booking.com gained market share while we were in lockdown
By Marta Romero - Mirai
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August 9, 2021
Given the current situation, where many channels are still not appearing and we don’t know if they...
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Will Google and Amazon embrace a blockchain travel marketplace?
By Mitra Sorrells
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June 7, 2019
Nordic Choice Hotels’ director of future business, Christian Lundén, says blockchain has the potential...
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Welcome to 2018 - Here's an online travel starter pack
By PhocusWire
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January 2, 2018
After all the trend analysis sessions, strategy groups, budget meetings and debates, it's time to...
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Three ways hoteliers are kicking silos of technology for good (finally)
By Klaus Kohlmayr - IDEAS
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October 18, 2018
Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing...
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Hilton, Adobe challenge students to reimagine travel booking
By Mitra Sorrells
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November 29, 2022
The winning team examined how consumers are making decisions digitally across devices and...
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Phocuswright and WebInTravel unite for APAC innovator showcase
By Vera Lye - WebInTravel
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March 7, 2018
PhocusWire sister brands WebInTravel and Phocuswright have teamed up in a search for two Asia Pacific...
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