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Aiming the big data arrow to capture consumer hearts
By Marisa Garcia
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February 13, 2017
In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of...
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News
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Distribution
Cleartrip sees strength in the weekend
By Martin Cowen
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February 4, 2015
Cleartrip's latest quarterly look at accommodation trends shows that transactions have grown by nearly...
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There are no winners in all this, only survivors, say investors
By Marissa Trew - WiT
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April 6, 2020
AT WiT Virtual, two venture capitalists shared their perspectives on how the travel and startup...
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Ten point to-do list and things to avoid with modern hotel marketing
By Patrick Landman
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July 14, 2011
Where on earth do you start to start when implementing a new marketing strategy for a hotel?...
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What will it take for the hospitality sector to embrace the Internet of Things?
By Viewpoints
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November 8, 2013
Perhaps geeky but hugely important - a few months ago I presented at JavaOne on building Internet of...
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Why long-term vision is critical to emergency measures and contingency planning
By Tedd Evers - TripTuner
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March 19, 2020
What if by cutting staff across the board, we might impede future growth? Is there another way?...
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Five ingredients of basic digital marketing that can help hotel SEO, but many still ignore
By Viewpoints
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February 27, 2012
Independent hotels are paranoid about visibility. The industry is extremely competitive: as within any...
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Four vital methods to improve travel website performance
By Viewpoints
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March 22, 2011
The pressure and competition are enormous for travel and tourism businesses to convert Internet...
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How to plan the perfect digital marketing campaign in travel
By Viewpoints
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May 13, 2014
The travel vertical is a natural fit for digital marketing. For one thing, a large share of travel...
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Room Key: Open to all, will lower hotel distribution costs, features and marketing to come
By Kevin May
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January 11, 2012
More details emerging about Room Key, the global hotel search platform created by six of the biggest...
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