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Modern travel marketing, part 4: Paid search
By Mitra Sorrells
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June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge...
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News
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Sabre CEO shares his global view of travel B2B trends
By Sean O'Neil
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June 30, 2016
Tom Klein has been working in the travel industry for more than half of his life, and will continue...
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Dissecting the dark world of travel search engines, hotels and online agencies
By Pablo Delgado - Mirai
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May 3, 2018
We have always defended the notion that the value online travel agencies have is to provide visibility...
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GetGoing introduces the surprise element to air ticket bookings
By Kevin May
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August 20, 2012
Opaque search, blind bookings - models which have found their way in to the travel lexicon in recent...
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The Scan: Visit Suffolk and HomeAway campaigning, Datalex and Onefinestay recruiting and other travel tech news
By PhocusWire
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February 15, 2013
Visit Suffolk, HomeAway, Datalex, Onefinestay, Ebookers, Farelogix, Dolphin Dynamics, Farelogix,...
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CEO Spotlight - Niko Karstikko of Bob W
By Linda Fox
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July 25, 2023
Niko Karstikko and Sebastian Emberger set up Bob W in Helsinki in 2018 and have steadily grown...
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Skyscanner's airfare data opened to airlines, airports, and marketers for B2B Big Data access
By Sean O'Neil
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January 22, 2014
Without fanfare, Skyscanner, a metasearch company, has jumped into the Big Data game. Travel players...
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(ICYMI) A global picture of travel content
By Martin Cowen
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July 31, 2018
Discovery platform Taboola has released a global guide to native advertising trends in travel, which...
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Analysis of travel app ecosystem benchmarks quality across 31 brands
By Nick Vivion
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November 5, 2014
ARC, an offshoot of Applause that specializes in the app economy, has taken a first-time look at the...
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How two hotels groups are taking a data-driven road less travelled
By Pamela Whitby
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November 4, 2014
When a hurricane hits the west coast of Mexico, resorts on the east coast can experience a surge in...
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