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Windows of opportunity - optimizing receptiveness in a scattered guest journey
By Jantien Abma - Oaky
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April 12, 2021
In this tense period for the hospitality industry, every little bit of revenue counts – but every...
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News
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How ChatGPT levels the playing field for travel companies
By Derek Catron
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May 4, 2023
ChatGPT’s relative simplicity has benefited travel companies ranging in size from Expedia to...
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Should everyone jump on the dynamic pricing bandwagon?
By Frank Belzer – ICON Park
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March 31, 2023
While Disney has launched one of the most complex dynamic pricing systems, these can create unintended...
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Fixing the digital trust issue in ChatGPT for travel
By Mitra Sorrells
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April 27, 2023
Experts in the field of decentralized identity say verifiable credentials combined with a...
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Online
Sojern expands travel marketing platform with acquisition of VenueLytics
By Mitra Sorrells
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July 11, 2023
VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and...
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Opinion
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Why travel marketers can (and should) expect more from their affiliate strategy
By Joshua Heller - Rakuten Advertising
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February 27, 2025
A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time,...
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How personalized videos at scale are connecting travel brands with customers
By Morgan Hines
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March 19, 2024
Personalized videos are driving high open rates and creating opportunities for travel brands to...
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PhocusWire Pulse: Green Light For Ground Transportation
By PhocusWire
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April 27, 2022
For our 11th event and the second of 2022, we focus on trends, innovation and more in the ground...
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Travel startup funding and M&A activity in Q1 2025
By Abby Crotty
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March 28, 2025
As the quarter comes to a close, we review funding rounds and M&A activity—and learn what travel...
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Hotel websites hold firm in booking rankings, Airbnb makes progress
By Linda Fox
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February 14, 2020
SiteMinder reveals the top sources of online bookings for hotels in 2019....
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