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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Trivago reports ongoing growth, continues 'disciplined' marketing approach
News / Online
Trivago reports ongoing growth, continues 'disciplined' marketing approach
By Abby Crotty | November 4, 2025
Trivago CEO Johannes Thomas said the company is “encouraged by the strength and durability of our momentum.” Read More
What travel tech entrepreneur Bobby Healy would build if he had another life
News / Technology
What travel tech entrepreneur Bobby Healy would build if he had another life
By Linda Fox | October 28, 2025
The Meili co-founder shared his thoughts on "easy money" in travel technology and had some advice for startups during an interview at a recent Travel Massive event. Read More
Hotels push live ChatGPT integrations as AI search goes bookable
News / Technology
Hotels push live ChatGPT integrations as AI search goes bookable
By Matthew Parsons | October 23, 2025
Following OpenAI’s launch of “ChatGPT apps,” experts predict that AI search platforms will soon be able to display hotels' real-time availability and rates. Read More
When travel isn’t first: How economic strains are changing consumer behavior
News / Online
When travel isn’t first: How economic strains are changing consumer behavior
By Phocuswright Research | October 22, 2025
While major trip components continue to be booked at similar rates, the way travelers research, plan and choose is shifting beneath the surface. Read More
Airbnb adds social tools for experiences and updates host capabilities
News / Technology
Airbnb adds social tools for experiences and updates host capabilities
By Abby Crotty | October 21, 2025
Guests can now interact with other travelers they meet on experiences, while hosts can set new cancellation policies and access price tips. Read More
AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel
Opinion / Technology
AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel
By Brad Brewer - Agentic Hospitality | October 21, 2025
The EU’s Digital Markets Act forces the biggest online “gatekeepers” to play fair, but it doesn’t yet cover standalone AI assistants—like ChatGPT, Gemini or Perplexity. Read More
Google launches Google Maps in Gemini API
News / Technology
Google launches Google Maps in Gemini API
By Morgan Hines | October 20, 2025
Google said the mechanism will be similar to grounding with Google Search, which provides increased accuracy, real-time information and citations. Read More
Kayak rolls out AI Mode for travel search
News / Technology
Kayak rolls out AI Mode for travel search
By Abby Crotty | October 15, 2025
The tool allows for natural-language search and combines Kayak’s data with ChatGPT.   Read More
American Airlines launches gen AI tool
News / Technology
American Airlines launches gen AI tool
By Abby Crotty | October 14, 2025
Customers can type in their trip idea, with the tool then providing “curated destination suggestions” from American’s network.   Read More
The next generation of travel in Asia: Trust, experience and the coming AI wave
News / Online
The next generation of travel in Asia: Trust, experience and the coming AI wave
By Yeoh Siew Hoon - WiT | October 13, 2025
Four voices from across Asia’s travel ecosystem examined how the new travel landscape is being reshaped by AI, authenticity and the fight for trust. Read More
ChatGPT brings apps into chat, starting with Expedia and Booking.com
News / Technology
ChatGPT brings apps into chat, starting with Expedia and Booking.com
By Morgan Hines | October 7, 2025
OpenAI said the system is using Model Context Protocol (MCP) to enable ChatGPT to connect to external tools and data. Read More
Rapid Fire with Eric DeLange of Reddit
News / Online
Rapid Fire with Eric DeLange of Reddit
By Morgan Hines | October 7, 2025
As we approach The Phocuswright Conference in San Diego, PhocusWire is highlighting a number of conference speakers in a series of Q&As. Read More
Travel trends in the Middle East: Experiences, Gen Z and technology
News / Online
Travel trends in the Middle East: Experiences, Gen Z and technology
By Abby Crotty | October 7, 2025
According to Phocuswright data, in 2024, the travel market in the Middle East exceeded pre-pandemic levels by 23%, with gross total bookings reaching $101.2 billion. Read More
Expedia partners with Perplexity for Comet launch
News / Technology
Expedia partners with Perplexity for Comet launch
By Morgan Hines | October 6, 2025
Expedia is offering Silver status in its OneKey loyalty program in exchange for users downloading Comet’s recently launched browser. Read More
From SEO to GEO, hotels confront the future of digital discovery
News / Online
From SEO to GEO, hotels confront the future of digital discovery
By Matthew Parsons | October 2, 2025
Hospitality brands and independent properties are trying to figure out how best to appear directly in the detailed answers large language models are returning. Read More