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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Five essential tips for developing a strong mobile hotel website
News / Online
Five essential tips for developing a strong mobile hotel website
By Viewpoints | July 28, 2011
Every day new records are broken in terms of mobile usage in travel. But there is no definitive guide yet on how to turn a hotel mobile website into a successful engagement platform for mobile users. Read More
China giant Baidu uses Qunar investment to launch hotel search
News / Online
China giant Baidu uses Qunar investment to launch hotel search
By Kevin May | July 28, 2011
Chinese search engine Baidu is wasting no time making the most of its $306 million investment in metasearch site Qunar, promising to soon incorporate hotel search. Read More
Are we witnessing the death of the natural search ecosystem in travel?
News / Online
Are we witnessing the death of the natural search ecosystem in travel?
By Viewpoints | July 26, 2011
Google Panda, a large update to the search algorithm released five months ago, is supposed to be about surfacing quality and original websites. Read More
Rough guide to enhancing travel affiliate marketing – Part Two of Two
News / Online
Rough guide to enhancing travel affiliate marketing – Part Two of Two
By Viewpoints | July 22, 2011
In the previous article we looked at channel diversity and how this relates to new opportunities in affiliate marketing, as the discipline continues to grow and evolve. Read More
Rough guide to enhancing travel affiliate marketing - Part One of Two
News / Online
Rough guide to enhancing travel affiliate marketing - Part One of Two
By Viewpoints | July 21, 2011
Travel brands who market products and services online via affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability as the channel continues to grow and... Read More
Google entering travel could be nothing to worry about after all
News / Online
Google entering travel could be nothing to worry about after all
By Viewpoints | July 19, 2011
Over the last several weeks we've seen continued hype on the output of the Google acquisition of ITA Software. Read More
Google sees key travel product executive switch to Facebook
By Kevin May | July 12, 2011
Tom Stocky, the man credited with some of Google's early forays into enhancing its travel search capability, has ended over six years at the company and moved to Facebook. Read More
Is it time for a more intelligent approach to travel marketing?
News / Online
Is it time for a more intelligent approach to travel marketing?
By Viewpoints | July 12, 2011
Digital and social media have opened the floodgates to real communication between brands and customers. Read More
Rough guide to running combined online search-TV campaigns in travel
News / Online
Rough guide to running combined online search-TV campaigns in travel
By Viewpoints | July 8, 2011
Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands. Read More
The $700M question: How will Google take travel search global?
News / Online
The $700M question: How will Google take travel search global?
By Kevin May | July 6, 2011
Almost 12 months to the day, Google finally announced what many had been anticipating for years: the search giant was getting into travel in a major way. Read More
Why the iPad and mobile are changing how consumers search for travel
News / Online
Why the iPad and mobile are changing how consumers search for travel
By Timothy O'Neil-Dunne | July 5, 2011
As we ponder the mysteries of the iPad and mobile experience on the web, are we seeing a fundamental shift in user behaviour? Read More
Unhappy Fourth of July - Why summer 2011 is a big moment in Chinese online travel
News / Online
Unhappy Fourth of July - Why summer 2011 is a big moment in Chinese online travel
By Tim Hughes | July 4, 2011
The investment by Chinese search leader Baidu into local metasearch company Qunar can be proclaimed a data point on China becoming the largest economy in the world. Read More
Mr and Mrs Smith brings hotel search and naughtiness to iPhone app
News / Online
Mr and Mrs Smith brings hotel search and naughtiness to iPhone app
By Kevin May | July 4, 2011
Plenty of travel smartphone applications emerging these days, but not that many that promote strip poker and allow the creation of travel playlists as well as booking a hotel. Read More
China search giant Baidu takes travel seriously with $306M punt on Qunar
News / Online
China search giant Baidu takes travel seriously with $306M punt on Qunar
By Kevin May | July 3, 2011
While some industry folk in the western hemisphere gasp at levels of money being thrown into the likes of Wimdu and Airbnb, over in China there are even bigger sums in play. Read More
Hotel sues Google over autocomplete suggestion in search
News / Online
Hotel sues Google over autocomplete suggestion in search
By Kevin May | June 16, 2011
The Ballymascanlon House Hotel in Ireland has started legal proceedings against Google over results appearing in its autocomplete tool which suggest the property is or has been in receivership. Read More
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