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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Using semantic technology to create better consumer profiles in travel
News / Online
Using semantic technology to create better consumer profiles in travel
By Viewpoints | December 8, 2011
It took me about 15 years from when I started travelling for business and pleasure to appreciate the value of a professional travel agent. Read More
Where is the consumer interest in a limited Google Flight Search?
News / Online
Where is the consumer interest in a limited Google Flight Search?
By Viewpoints | December 7, 2011
As we head into the busy travel season, travel agencies – both online and storefront – are poised once again to handle significant volumes of consumer traffic. Read More
Superfly mocks Kayak with launch of flight search and loyalty platform
News / Online
Superfly mocks Kayak with launch of flight search and loyalty platform
By Kevin May | November 24, 2011
TLabs Showcase on travel startups featuring US-based Superfly, a platform which combines a flight search engine with a loyalty scheme management system. Read More
Where next for travel user reviews, fake content and website publishers?
News / Online
Where next for travel user reviews, fake content and website publishers?
By Viewpoints | November 23, 2011
As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated. Read More
How to combat Fake Review Optimization in travel
News / Online
How to combat Fake Review Optimization in travel
By Viewpoints | November 21, 2011
The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings. Read More
Google gears up for international roll-out of Flight Search
News / Online
Google gears up for international roll-out of Flight Search
By Kevin May | November 16, 2011
Just two months after taking the covers off the first iteration in the US, other countries around the world will soon be getting the Google Flight Search product. Read More
Why air results are as predictable as European finance ministers or marriage vows of Kim Kardashian
News / Online
Why air results are as predictable as European finance ministers or marriage vows of Kim Kardashian
By Timothy O'Neil-Dunne | November 15, 2011
One of the mysteries of the travel industry - why are air results so inconsistent? Read More
Fake Review Optimization - How black hat masters beat the travel system
News / Online
Fake Review Optimization - How black hat masters beat the travel system
By Viewpoints | November 15, 2011
The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings. Read More
Rearden Commerce has a Storyboard and hopes streamlined search will be refreshing
News / Online
Rearden Commerce has a Storyboard and hopes streamlined search will be refreshing
By Dennis Schaal | November 14, 2011
Rearden Commerce is conducting a private beta for a travel-planning collaboration tool which it hopes will streamline travel search and make it more personalized. Read More
Social media and SEO created a mutant in travel - Introducing Fake Review Optimization
News / Online
Social media and SEO created a mutant in travel - Introducing Fake Review Optimization
By Viewpoints | November 14, 2011
Welcome to the world of user generated content – circa 2011. Read More
How to take travel search marketing to the next level with product feeds
News / Online
How to take travel search marketing to the next level with product feeds
By Viewpoints | November 8, 2011
Search Engine Marketing (SEM) is one of mainstays in digital advertising of almost every industry vertical, but especially travel. Read More
Establishing the USP of a hotel for online marketing
News / Online
Establishing the USP of a hotel for online marketing
By Viewpoints | November 7, 2011
Every hotel needs to discover what is unique about its brand and then promote heavily in its marketing efforts on the web. Read More
Cautionary tale: When an online travel agency falls foul of the new Google
News / Online
Cautionary tale: When an online travel agency falls foul of the new Google
By Viewpoints | November 3, 2011
How long could your business survive if you lost 80% of your customers tomorrow? Read More
Travel agencies will end up in museums if they fail to be flexible over revenue technology
News / Online
Travel agencies will end up in museums if they fail to be flexible over revenue technology
By Patrick Landman | October 24, 2011
There are still people convinced that revenue management is not applicable to resort hotels and is only the preserve of city-based properties. Read More
Service to keep track of your travelling parents wins THack Singapore
News / Online
Service to keep track of your travelling parents wins THack Singapore
By Kevin May | October 18, 2011
A service combining GDS-held booking data, live flight information and text alerts - created in just 24 hours - has won THack Singapore. Read More
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