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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Time for travel companies to say what they mean to Google
News / Online
Time for travel companies to say what they mean to Google
By PhocusWire | August 1, 2012
A year ago, Google, Bing (Microsoft) and Yahoo announced Schema.org: a taxonomy that would allow webpages to self-describe their content. Read More
A rough guide to attribution marketing in travel
News / Online
A rough guide to attribution marketing in travel
By Viewpoints | July 9, 2012
It’s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale. Read More
The online travel ecosystem [INFOGRAPHIC]
News / Online
The online travel ecosystem [INFOGRAPHIC]
By Kevin May | June 29, 2012
Refreshingly unbiased look at what the online travel ecosystem looks like in 2012, taking into account such areas as the planning, booking and reviewing of trips. Read More
Issue in new travel markets: Connected and savvy users, but they still like paying in cash
News / Online
Issue in new travel markets: Connected and savvy users, but they still like paying in cash
By Viewpoints | June 28, 2012
Ecommerce-related companies are flocking to Indonesia of late, with online travel companies no exception, eager to take advantage of a youthful and connected market. Read More
Hipmunk opts for Amadeus to take agony out of international flight searches
News / Online
Hipmunk opts for Amadeus to take agony out of international flight searches
By Kevin May | June 27, 2012
Hipmunk wants to take its so-called agony-relieving flight search service to markets beyond the US, so has opted for Amadeus to help it out. Read More
Madness of search engine results in travel - The Bali Edition
News / Online
Madness of search engine results in travel - The Bali Edition
By Kevin May | June 22, 2012
Search engine results in travel, like the products themselves, are often far from perfect. But sometimes the results are just beyond any rational explanation. Read More
Three take aways for online travel in search engine visibility
News / Online
Three take aways for online travel in search engine visibility
By Linda Fox | June 21, 2012
There's lots of insightful stuff in Epiphany's report into the travel sector so we'll just dwell a while on three conclusions from the study Read More
Triometric goes after online travel with inventory management system
News / Online
Triometric goes after online travel with inventory management system
By Linda Fox | June 12, 2012
Triometric is opening up its inventory availability management technology which was originally developed in conjunction with a select few travel players including lastminute.com and GTA Read More
The importance of branding in travel search
News / Online
The importance of branding in travel search
By Viewpoints | June 4, 2012
We are frequently told by leading industry thinkers that social convergence with search is the big thing to take care of in 2012, and to a certain extent that is true – but it is just part of a larger... Read More
What is driving the online impulse hotel buyer? [INFOGRAPHIC]
News / Online
What is driving the online impulse hotel buyer? [INFOGRAPHIC]
By Kevin May | May 30, 2012
Listen to the likes of Hotel Tonight in the US and Blink Booking in Europe and they will tell you that you the same-day booking via mobile model is becoming a major force. Read More
Google gets more local and social with Google+ Local
News / Online
Google gets more local and social with Google+ Local
By Dennis Schaal | May 30, 2012
Google is making search more local and social by adding a Local tab to Google+ and also integrating information from your social networking friends plus Zagat restaurant and hotel reviews across Google... Read More
Rome2Rio grabs $450,000 investment round, appoints ex-Viator boss as interim CEO
News / Online
Rome2Rio grabs $450,000 investment round, appoints ex-Viator boss as interim CEO
By Kevin May | May 29, 2012
Multi-modal travel search startup Rome2Rio has secured $450,000 in seed funding and brought in seasoned industry figure Rod Cuthbert to act as its interim CEO. Read More
Wego buys into Valadoo social-led deal site
News / Online
Wego buys into Valadoo social-led deal site
By Kevin May | May 28, 2012
Wego has made a strategic investment in Indonesian startup Valadoo in a bid to consolidate its position in the country and expand the travel deal site elsewhere. Read More
Fill ya boots, screenscapers - Ryanair has removed its reCAPTCHA tool
News / Online
Fill ya boots, screenscapers - Ryanair has removed its reCAPTCHA tool
By Kevin May | May 25, 2012
Temporarily, anyway. Ryanair made a big thing in late-2011 about its attempts to crack down on metasearch engines scraping content to fill their search results for airlines. Read More
Aah, those were the days - starting an online travel brand in 2002 compared to 2012
News / Online
Aah, those were the days - starting an online travel brand in 2002 compared to 2012
By Viewpoints | May 25, 2012
The heady days of 2002, post-economic bubbles and 9/11, pre-Iraq war and the credit crunch. Seems a long time ago, especially in online travel. Read More
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