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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

REPORT: Global air trends - July 2020
News / Distribution
REPORT: Global air trends - July 2020
By PhocusWire | August 3, 2020
Data and analysis in this report from Phocuswright and 3Victors covers airline seat capacity and search traffic trends for key markets globally. Read More
STARTUP STAGE: GettinLocal offers mobile marketing for businesses targeting tourists
Interview / Startups
STARTUP STAGE: GettinLocal offers mobile marketing for businesses targeting tourists
By Mitra Sorrells | August 3, 2020
GettinLocal is an app to help consumers discover places to stay and eat and things to do in a specific location.  Read More
Sounding Off: Google's playing of the "competition" card will irk many
Interview / Online
Sounding Off: Google's playing of the "competition" card will irk many
By PhocusWire | July 31, 2020
Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers.  Read More
tripadvisor-covid-protocol-tools
News / Online
Tripadvisor adds new COVID-response filters, prompts travelers to share safety details in reviews
By Mitra Sorrells | June 24, 2020
Tripadvisor is launching a new suite of “Travel Safe” tools to help consumers find, filter for and validate health and safety information.   Read More
rentals united chinese travelers
Opinion / Distribution
Attracting Chinese travelers to the short-term rental market
By James Burrows - Rentals United | June 15, 2020
A look at how to attract Chinese travelers and how Trip.com will play an essential role in the post-pandemic environment. Read More
Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing
News / Online
Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing
By Jill Menze | May 28, 2020
Expedia Group is dedicating more than a quarter of a billion dollars to help its lodging partners, destinations and the travel industry rebound from the impact of the coronavirus. Read More
troop-travel-post-covid
News / Startups
Startup Troop Travel sees momentum as COVID-19 changes meeting planning strategy
By Mitra Sorrells | May 15, 2020
Startup Troop Travel is seeing increased interest and adding new features to help planners factor safety and security into destination selection. Read More
handiscover-1.6m-grant
News / Startups
Accessible travel startup Handiscover secures €1.6M in grant funding
By Mitra Sorrells | May 11, 2020
Handiscover will use the funding to develop its online travel agency, which currently lists 35,000 accessible accommodations in more than 100 countries.    Read More
For alternative accommodations, it's out with short-term, in with long-term
News / Distribution
For alternative accommodations, it's out with short-term, in with long-term
By Jill Menze | April 14, 2020
As accommodation bookings take a hit due to the COVID-19 outbreak, many providers in the short-term rental industry are pivoting their models to focus on longer-term stays. Read More
us-survey-coronavirus-april
News / Online
Survey: 45% of U.S. travelers still have trips planned for second half of 2020
By Mitra Sorrells | April 13, 2020
A recent survey finds nearly half of respondents still have travel plans for the period June to December 2020. Read More
sojern-trends-coronavirus
News / Online
Search data reveals some positive trends but industry should remain cautious
By Linda Fox | March 30, 2020
Sojern looks at search trends to analyze whether there are any signs of recovery for the travel industry. Read More
adara-china-coronavirus-flights
News / Distribution
China sees uptick in flight searches and bookings
By Mitra Sorrells | March 20, 2020
ADARA says flight search and booking data indicates signs of a rebound for travel to and within China. Read More
A realist’s take on travel advertising in 2020
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
News / Online
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
News / Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
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