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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

troop-travel-post-covid
News / Startups
Startup Troop Travel sees momentum as COVID-19 changes meeting planning strategy
By Mitra Sorrells | May 15, 2020
Startup Troop Travel is seeing increased interest and adding new features to help planners factor safety and security into destination selection. Read More
handiscover-1.6m-grant
News / Startups
Accessible travel startup Handiscover secures €1.6M in grant funding
By Mitra Sorrells | May 11, 2020
Handiscover will use the funding to develop its online travel agency, which currently lists 35,000 accessible accommodations in more than 100 countries.    Read More
For alternative accommodations, it's out with short-term, in with long-term
News / Distribution
For alternative accommodations, it's out with short-term, in with long-term
By Jill Menze | April 14, 2020
As accommodation bookings take a hit due to the COVID-19 outbreak, many providers in the short-term rental industry are pivoting their models to focus on longer-term stays. Read More
us-survey-coronavirus-april
News / Online
Survey: 45% of U.S. travelers still have trips planned for second half of 2020
By Mitra Sorrells | April 13, 2020
A recent survey finds nearly half of respondents still have travel plans for the period June to December 2020. Read More
sojern-trends-coronavirus
News / Online
Search data reveals some positive trends but industry should remain cautious
By Linda Fox | March 30, 2020
Sojern looks at search trends to analyze whether there are any signs of recovery for the travel industry. Read More
adara-china-coronavirus-flights
News / Distribution
China sees uptick in flight searches and bookings
By Mitra Sorrells | March 20, 2020
ADARA says flight search and booking data indicates signs of a rebound for travel to and within China. Read More
A realist’s take on travel advertising in 2020
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
News / Online
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
News / Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
makemytrip-trip-ideas
News / Online
MakeMyTrip takes next step in quest to become travel super app
By Mitra Sorrells | January 9, 2020
MakeMyTrip now displays destination videos with booking links in its mobile apps, as part of its effort to be a travel super app. Read More
Lessons to reflect on after Expedia Group board presses the nuclear button
Opinion / Online
Lessons to reflect on after Expedia Group board presses the nuclear button
By Yeoh Siew Hoon - WebInTravel | December 6, 2019
Clearly, Mark Okerstrom's "Everest" was deemed one mountain too high by the chairman of the board, Barry Diller - but the ex-CEO was trying his hardest. Read More
The Phocuswright Conference 2019 preview - A future not fully understood
News / Technology
The Phocuswright Conference 2019 preview - A future not fully understood
By PhocusWire | November 8, 2019
Will the brands that dominate now still be there in a future still yet to be fully defined? Yes and no. That's why the next era for the digital travel economy promises to be such a thrilling ride... Read More
hahn air distribution technologies
News / Distribution
Hahn Air launches new flight distribution service
By Mitra Sorrells | November 4, 2019
Hahn Air Group has launched a new company to provide indirect distribution services to low-cost and regional airlines. Read More
vacasa series c 319 million
News / Online
Vacasa now a unicorn, lands largest vacation rental Series C at $319M
By Mitra Sorrells | October 29, 2019
Vacasa's latest investment is the largest such Series C round to date in the vacation rental management industry. Read More
In the green room at Phocuswright with... Jeff Glueck
Interview / Technology
In the green room at Phocuswright with... Jeff Glueck
By PhocusWire | October 25, 2019
Jeff Glueck has been CEO of Foursquare since 2016, developing it into a leading location technology platform used by brands such as Uber, Snapchat, Samsung and Twitter.  Read More
The Phocuswright Conference 2026