Research

News / Online

Marketing watch: Here's how Americans are spending time online across devices

By Nick Vivion | May 13, 2014

Millennial Media has released its latest report looking at the digital habits of Americans across screens - and with an overall 4% increase, the ongoing shift in device dynamics has reached an almost Read More

News / Online

Southwest only travel brand to make top list in latest reputation rankings

By Nick Vivion | May 5, 2014

Nielsen's recent tie-up with Harris Interactive has led to the joint release of the latest Harris Poll Reputation Quotient - and only one travel brand made the cut on reputation, Southwest Airlines. Read More

News / Online

Marketing tech trends and what agencies really think about clients

By Nick Vivion | April 28, 2014

With technology's rapid pace of innovation, digital marketing is an ever-evolving business that often requires more than a travel organization can muster internally. Enter the digital agency, which co Read More

News / Online

Travel not meeting customer expectations, but tech a bright spot

By Nick Vivion | April 23, 2014

The latest scores from the American Consumer Satisfaction Index show that overall airline and hotel satisfaction has remained flat this year over last. Airlines post no gains While the ACSI scor Read More

News / Distribution

Analysis of multi-modal transportation pricing reveals marketing opportunities

By Nick Vivion | April 22, 2014

DePaul University researchers have compared fares across bus, air, train and private vehicle to test the thesis that only a small fare difference exists between the various modes of transportation. Read More

News / Technology

Marketing contradictions: Youth enjoy tech, but hate feeling enslaved by devices

By Nick Vivion | April 4, 2014

Ah, youth: An eternal well-spring of energy, enthusiasm - and contradictions. The latest "YouthTech" marketing research from Voxhound underscores a contradiction in the UK: young tech users are both t Read More

Popularity of mobile web diminishes as native apps capture more usage

News / Technology

By Nick Vivion | April 2, 2014

Flurry has taken a look at the popularity of the mobile web versus native apps - and the mobile web is losing out steadily to native apps. The company's blog shares the freshest-of-fresh data, whic Read More

News / Technology

Social media thriving among travel agents - but is there a clear return on investment?

By Nick Vivion | March 26, 2014

ASTA has compiled its latest brief on the usage of technology by travel agents, showing that social media use has surged to eighty percent of surveyed travel agents. The results were derived from A Read More

News / Online

The reviews are in, and the world's top-rated luxury hotel is...

By Nick Vivion | March 19, 2014

ReviewPro has done the gruntwork, parsing 839,593 online guest reviews of 1,692 properties published during 2013 to determine the top luxury hotels worldwide. This is the first annual report on the S Read More

News / Online

It's Friday: Do you know where your vacation days are?

By Nick Vivion | February 21, 2014

[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=w-67AA1oa_0" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/02/shutterstock_100096331-1-e139300443422 Read More

News / Technology

Booking on mobile? Of course, say more than a third of Americans under 34

By Nick Vivion | February 19, 2014

The tsunami of mobile bookings has been heading for the digital shore for several years now, with some companies like Hotel Tonight thriving exclusively at the peak of this incoming wave. A recent Read More

News / Technology

Dwellable survey of VRMC executives analyzes impact of mobile on bookings

By Nick Vivion | February 11, 2014

Mobile-focused vacation rentals company Dwellable surveyed 100 vacation rental management company (VRMC) executives to see how mobile is impacting the way that they list their rentals. The survey w Read More

News / Online

Latest airline social rankings show snapshot of actual performance

By Nick Vivion | February 10, 2014

Airlines are often vaunted as top performers on social media. One recent study placed airlines at the top for the most active, answering the most questions the quickest across industries. That very Read More

News / Online

Extensive Cornell analysis shows real impact of hotel loyalty program

By Nick Vivion | January 28, 2014

Cornell's School of Hotel Administration has released a compelling study measuring the direct impact of the Stash Rewards loyalty program on hotels, one of the first detailed studies showing how a loy Read More

News / Technology

Discrimination in P2P marketplaces: Do whites really make more money than blacks?

By Nick Vivion | January 23, 2014

The Internet has been abuzz with a recently released study from the Harvard Business School that found that black hosts on Airbnb were charging 12% less than white hosts for similar listings. So is th Read More

Most Popular
Latest Stories