Opinion

Given the size of Airbnb, recent coverage of its potential to open up to hotel distribution has been well worth the fanfare.... Read More

Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during trips.... Read More

The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional, aspirational and inspirational.... Read More

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests.... Read More

The conversion rate of a hotel website is determined by so many factors that one shouldn’t be fooled into trying to meet an industry average.... Read More

We've been looking back this at our first three months at PhocusWire - and wanted to share some details with you.... Read More

Self-driving vehicles will, along with Blockchain, perhaps, be the next big industry-wide invention to make and break companies.... Read More

We are witnessing a "coming of age" for airlines and their associated approaches to MarTech.... Read More

Taking attribute-level customization and applying it across all revenue categories to create a smarter RM model will enable airlines to create a potentially infinite number of price points.... Read More

Most airlines have optimized their core ticket costs. But as ancillary purchases represent an increasing percentage of customer spending airlines must rethink their revenue-management practices.... Read More

PhocusWire has been operating for two months and, after a hugely successful launchpad at The Phocuswright Conference, we're finding our rhythm as a news operation.... Read More

Simply keeping up with the expectations of tech-savvy consumers is no longer an option. Exceeding those expectations is imperative and an opportunity for hotels to focus on what truly matters to consumers: the end-to-end guest experience.... Read More

The vacation rental industry, a once sleepy and highly fragmented niche segment of travel, is rapidly being transformed from the “mom and pop” operations epitomized by T-shirts and flip-flops to slick operations drawing the interest of equity firms wearing suits and penny loafers.... Read More

Just when hoteliers thought they’ve mastered the art of working with online travel agents, there seems to be a sense of déjà-vu.... Read More

Logically, hotel reward program members have always booked a disproportionate amount of business.... Read More