Opinion

For the NCAA basketball tournament, college loyalists are traveling in shows of support for their favorite teams. Here’s how the Arizona Office of Tourism used travel data to quantify the impact of its March Madness advertising campaigns for travel to Phoenix in 2017.... Read More

At ALICE, we've been working hard to fully understand the General Data Protection Regulation (GDPR) and its obligations on us and our customers. In order to help hoteliers figure out what is going on, we're sharing a guide with what we've learned.... Read More

It's shaping up to become one of travel's great competitive rivalries: Airbnb versus Booking.com.... Read More

Let me start by saying that dynamic pricing isn’t something new. In fact its origins go way, way back to the midst of time, when pricing was simply influenced by supply and demand.... Read More

The airline business exists to bring people together. An important part of the industry’s mandate should be democratizing the process of air travel, making new experiences and destinations affordable for those who could never access them before.... Read More

In 48 BCE, the historic city of Alexandria was destroyed by Caesar’s army, including its world-famous library. Today, if a library was destroyed, its records would live on in other libraries and on the internet. This is the inherent power of a decentralized database - and of blockchain.... Read More

Given the size of Airbnb, recent coverage of its potential to open up to hotel distribution has been well worth the fanfare.... Read More

Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during trips.... Read More

The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional, aspirational and inspirational.... Read More

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests.... Read More

The conversion rate of a hotel website is determined by so many factors that one shouldn’t be fooled into trying to meet an industry average.... Read More

We've been looking back this at our first three months at PhocusWire - and wanted to share some details with you.... Read More

Self-driving vehicles will, along with Blockchain, perhaps, be the next big industry-wide invention to make and break companies.... Read More

We are witnessing a "coming of age" for airlines and their associated approaches to MarTech.... Read More

Taking attribute-level customization and applying it across all revenue categories to create a smarter RM model will enable airlines to create a potentially infinite number of price points.... Read More