Opinion

In 2016, Chris Messina, the inventor of the hashtag, published a post on Medium dubbing a new trend called “Conversational Commerce.”... Read More

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the platform along with some new features.... Read More

As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels.... Read More

The launch of Alexa for Hospitality is a seminal moment for hoteliers, as well as the ecosystem of vendors that serve them.... Read More

Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without knowing its cost?... Read More

It’s a universally acknowledged fact that technology has influenced every aspect of human life, specifically over the last few years. This stands unambiguously true for travel industry.... Read More

It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and large-scale investments in ad tech infrastructure. With the latest news that it will be placing Echo devices in hotel rooms, there’s now potentially even a bigger implication for travel advertisers.... Read More

Affiliate marketing is a blind spot for the travel industry. ... Read More

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more serious with Stories by adding e‐commerce features.... Read More

In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online.... Read More

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats.... Read More

A recent article reminded me of an older colleague who, sometime around 1997, told me that the internet and e-commerce would never really take off because "you always get a busy signal when you’re dialing AOL".... Read More

The problem with all new hotel technology, unfortunately, is that innovation gets turned into buzzwords quickly, usually in order to sell more products and services.... Read More

Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry.... Read More

It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers.... Read More