Opinion

Local tours and activities are a multibillion-dollar business, and hoteliers are uniquely positioned to offer experiences and work closely with fellow local business operators.... Read More

Around 69% of millennials experience FOMO, and 60% make reactive purchases because of it. In other words, they’ll buy just because they feel they might miss out - even at hotels.... Read More

Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product and native to that particular website - in this instance travel.... Read More

Just as the taxi industry responded to new competition by trying to manipulate governments in their favor, hotel chains are ganging up on travel industry innovators such as Airbnb and online travel agencies.... Read More

Metasearch engines hold the promise of helping hotels increase their share of direct bookings. For any hotel or chain to pursue a direct booking strategy, the MSE channel needs careful planning and consideration.... Read More

Process management or process modeling is one the most underrated applications that can be utilized to enhance the experience of travel.... Read More

The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options - primarily credit cards and bank transfers - to make bookings over the internet, they now have an ever-expanding choice of 21st-century technology, from PayPal to MobilePay.... Read More

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations.... Read More

The Phocuswright Conference in November this year comes at a point in the travel and hospitality industry life-cycle where challenger startups from 15-20 years ago are now the global incumbents.... Read More

In 2016, Chris Messina, the inventor of the hashtag, published a post on Medium dubbing a new trend called “Conversational Commerce.”... Read More

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the platform along with some new features.... Read More

As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels.... Read More

The launch of Alexa for Hospitality is a seminal moment for hoteliers, as well as the ecosystem of vendors that serve them.... Read More

Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without knowing its cost?... Read More

It’s a universally acknowledged fact that technology has influenced every aspect of human life, specifically over the last few years. This stands unambiguously true for travel industry.... Read More