Opinion

Among the reasons many of us were surprised last month by the demise of WayBlazer, travel's highest-profile artificial intelligence initiative, was that we had become habituated to the success of enterprises operated with Terry Jones' oversight.... Read More

The game for tour and activity software providers is decided by winning over new suppliers and monetizing them.... Read More

A key imperative for hoteliers in 2018 is preventing travel planners from becoming distracted by digital noise and serving them content at the correct time in order to convert them into bookings.... Read More

Today, people have more booking options than ever at their fingertips. And marketers must evolve their strategies to meet customers where they are. ... Read More

We are on the cusp of a new era in business travel. Advances in technology are driving us forward at breakneck speed. The industry is rife with new - but lately struggling - startups: online booking systems, mobile apps, voice bots, all battling for pieces of the market.... Read More

Airbnb celebrates its 10th birthday this year - a decade after its founders first rented out an air mattress in their living room to help pay the rent.... Read More

Local tours and activities are a multibillion-dollar business, and hoteliers are uniquely positioned to offer experiences and work closely with fellow local business operators.... Read More

Around 69% of millennials experience FOMO, and 60% make reactive purchases because of it. In other words, they’ll buy just because they feel they might miss out - even at hotels.... Read More

Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product and native to that particular website - in this instance travel.... Read More

Just as the taxi industry responded to new competition by trying to manipulate governments in their favor, hotel chains are ganging up on travel industry innovators such as Airbnb and online travel agencies.... Read More

Metasearch engines hold the promise of helping hotels increase their share of direct bookings. For any hotel or chain to pursue a direct booking strategy, the MSE channel needs careful planning and consideration.... Read More

Process management or process modeling is one the most underrated applications that can be utilized to enhance the experience of travel.... Read More

The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options - primarily credit cards and bank transfers - to make bookings over the internet, they now have an ever-expanding choice of 21st-century technology, from PayPal to MobilePay.... Read More

With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations.... Read More

The Phocuswright Conference in November this year comes at a point in the travel and hospitality industry life-cycle where challenger startups from 15-20 years ago are now the global incumbents.... Read More