Opinion

Because Airbnb, the online travel agencies and other billion-dollar third parties are waging an arms race to be the world’s biggest travel brand, hoteliers obviously want to optimize their booking platforms.... Read More

Today’s travelers expect better service and a better experience from brands and businesses more than ever before. ... Read More

Most people agree that in order for a company to stay in business, you need to market it. ... Read More

Is there a segment of the travel industry that is said to be constant state of flux more than business travel? Probably not...... Read More

Ground transportation of the road variety in the travel industry was once dominated by car rental and highly regulated taxi services.... Read More

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging...... Read More

In this digital era, we’re used to booking our ticket, but often then have separate extras to consider, like choosing our seat, eating in-flight meals, hold luggage, among others.... Read More

"Disruption" has become an ever-present word in the popular vernacular when talking about changes in the digital travel economy.... Read More

As incomes in China have risen in recent years, so too has the amount of international travel taken by its 1.4 billion residents. ... Read More

Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.... Read More

It's worth remembering that Airbnb was the feisty little upstart of the travel, tourism and hospitality industry not too long ago - before it became a power player.... Read More

The real estate on Google's search engine results pages has changed dramatically over the course of the last decade.  ... Read More

There is some irony to the fact that, when it comes to arranging their leisure tours and activities, travelers often have little choice but to reserve and book offline.... Read More

Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add‐On Advantage and Booking.Basic.... Read More

The accommodations market has expanded over the past decade, in part due to the growing vacation rental sector. However, nobody quite knows how vacation rentals will fit into the larger travel ecosystem - or, who will ultimately “own” the vacation rentals space.... Read More