Opinion

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018.... Read More

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords).... Read More

Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line.... Read More

There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started.... Read More

Peaks and troughs are the perennial features of every hotelier’s annual revenue graph. This is unlikely to change.... Read More

The very nature of the aviation sector makes it an absolute necessity to have a long‐term view.... Read More

The path that I was dutifully walking ended up not being the path that the rest of the industry was taking.... Read More

One of the central tenets of the Power Paradox in travel is how some of the biggest brands ever assembled in the industry "have aggregated the content, established the trust and amassed the war chests to defend against upstarts."... Read More

Developments in APAC will require different thinking and tactics on the part of foreign brands that wish to be part of the “next billion users” market.... Read More

Because Airbnb, the online travel agencies and other billion-dollar third parties are waging an arms race to be the world’s biggest travel brand, hoteliers obviously want to optimize their booking platforms.... Read More

Today’s travelers expect better service and a better experience from brands and businesses more than ever before. ... Read More

Most people agree that in order for a company to stay in business, you need to market it. ... Read More

Is there a segment of the travel industry that is said to be constant state of flux more than business travel? Probably not...... Read More

Ground transportation of the road variety in the travel industry was once dominated by car rental and highly regulated taxi services.... Read More

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging...... Read More