Opinion

Technology is at its most powerful when it enables a targeted, human recommendation, and there are several brands that seem to be getting the combination right and are building digital communities around content, knowledge and experiences.... Read More

To target the silent traveler, brands need to encourage and empower customers to share honest, real-time feedback. To do this, brands should ensure it’s easy for customers to leave feedback, in their own words, and on their channel of choice.... Read More

To assist hoteliers and accommodation providers in building personalization into their websites, here are six key principles to follow.... Read More

When we started Hipmunk in 2010, we were trying to solve a problem we faced firsthand: the agony of searching and booking travel.... Read More

According to recent industry buzz and rumors, Trivago has seen better times. Hardly a month (or even a week!) goes past by without an article or press release highlighting even more trouble for the metasearch site.... Read More

The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed.... Read More

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018.... Read More

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords).... Read More

Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line.... Read More

There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started.... Read More

Peaks and troughs are the perennial features of every hotelier’s annual revenue graph. This is unlikely to change.... Read More

The very nature of the aviation sector makes it an absolute necessity to have a long‐term view.... Read More

The path that I was dutifully walking ended up not being the path that the rest of the industry was taking.... Read More

One of the central tenets of the Power Paradox in travel is how some of the biggest brands ever assembled in the industry "have aggregated the content, established the trust and amassed the war chests to defend against upstarts."... Read More

Developments in APAC will require different thinking and tactics on the part of foreign brands that wish to be part of the “next billion users” market.... Read More