Opinion

In-flight entertainment has evolved at a rapid pace in recent years, yet seat-back screens are already on the decline - so airlines need to think differently as their passengers are now paying more attention to the mobile devices.... Read More

Take a deeper look at what’s going on away from the geopolitical headlines, and marketers will understand how trends in China are going to eventually affect us all.... Read More

Keeping track of an airline's data, let alone gaining insights from it, is beyond the means of any one carrier's I.T. department - so other methods are now vital.... Read More

Hotels are skeptical about investing in marketing automation for economic and cultural reasons, but doing so is necessary to get closer to customers.... Read More

Airbnb's much-lauded move into hotel distribution has been a welcome addition to the hotel ecosystem - but it should beware of age-old pitfalls.... Read More

The travel industry is entering an age of both traveler and supplier personalization - leveraging high-tech to deliver high-touch experiences.... Read More

Who wins - the tech giants, existing intermediaries, airlines, lawmakers or something else? Four possible patterns are analyzed here in part two.... Read More

Booking.com has rolled out its Booking.Basic feature to European hotel listings, which could spell a serious parity problem for hoteliers.... Read More

A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers. ... Read More

As the booking process has been simplified and personalized, the travel industry hasn't been nearly as fast to harness technology for people-based marketing. ... Read More

Airline distribution is an evolving beast - but in the first of this two-part series we outline why developments over the next decade could trigger the most fundamental changes in its history.... Read More

Travel marketing is a fundamentally different discipline to other forms of marketing, with consumers behaving and spending in ways that no other industry can replicate.... Read More

I have found that there are a set of common themes and common challenges that come through during conversations with airlines.... Read More

Many travel brands have become dependent on mobile apps to engage with customers and, increasingly, take bookings.... Read More

Hotel revenue management (RM) is not new and has been around for 30+ years, yet only 3% of hotels globally use revenue management technology today.... Read More