Opinion

At its core, active listening is simply paying closer attention. Sounds straightforward, but in today’s world of distractions it’s easy to get lost in your own thoughts.... Read More

For hoteliers, it's not just about delivering Wi-Fi technology to guests: Connectivity also plays a major role in driving the success of major brands throughout the hospitality industry from an operational perspective.... Read More

Card-linked offers can help travel organizations analyze and unlock the copious amounts of incremental data produced by their customers.... Read More

In part two of his analysis of the economic outlook for travel, MMGY Global CEO Clayton Reid offers advice on how to prepare for a downturn.... Read More

By taking a data-driven approach to the customer journey, travel businesses can better recognize intent signals to personalize the journey to users as they browse.... Read More

MMGY Global CEO Clayton Reid sees a looming slowdown that will impact travel. The first part of his analysis explains why this has come about.... Read More

Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high. ... Read More

IoT solutions can provide many benefits for the hospitality industry, including more efficient asset tracking and utilization, lowered energy costs and a better experience for guests.  ... Read More

An influx of businesses describe themselves as fundamentally changing the model of business travel - and raising a lot of capital to do so. But should we look beyond the "unicorn" hype?... Read More

I’m a millennial – and proud to be! Being a Young Leader in Travel in these digital times is an amazing asset.... Read More

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel.... Read More

The success of Amazon Alexa for hospitality depends largely on how it is deployed, argues Volara CEO David Berger.... Read More

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer.... Read More

To keep up with expectations, hoteliers are learning to embrace certain forms of automated messaging (and discovering other ways it can benefit them and guests).... Read More

With the increasing competition for customers, TMCs are crying out for cross-functional windows into traveler data, but are customer data platforms the answer?... Read More