Opinion

Modest demand growth requires a shift in thinking for travel marketers, who will need to try a bit harder to win their share of wallet in a tightening market.... Read More

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers.... Read More

The in-destination segment - worth an estimated $150 billion - continues to capture its fair share of attention in the broader travel industry. But it is evolving fast.... Read More

It feels like the industry is finally getting around to giving some long-overdue attention to the relative quality of the user experience of booking and trip itinerary management. Maybe not?... Read More

The next generation of consumers don’t want one-size-fits-all rewards. They want to be recognized as individuals and they want rewards that are relevant to their needs and to their travel journey.... Read More

Robo-taxis are a fool's errand. Instead, delivering experiences such as sightseeing via autonomous vehicle makes for a better near-term strategy.... Read More

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.... Read More

Voyager HQ asked individual table moderators from this year’s summit to share some of the most compelling conversations and useful tidbits from their tables and from the day as a whole.... Read More

Travel, intangible and evolving, is a perfect example of a product particularly vulnerable to marketing myopia. So we should fix it, as an industry together.... Read More

One of the greatest challenges for the international vacation and short-term rental industry today is providing a product with the level of consistency and standardization that guests increasingly expect.... Read More

How the development of systems to offer room attributes might impact distribution.... Read More

We spent the last two decades in the Transaction Era - making it easier to find and book the elements of a trip. But we are now entering the Experience Era.... Read More

Have fintech and alternative forms of payment had an effect on the travel sector in Latin America? The short answer is yes; in fact, the impact is significant.... Read More

Regardless of size, as an industry, we need to be able to try new things and at times, to test ideas and accept that they might fail, until we finally succeed.... Read More

Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel.... Read More