Opinion

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own family and friends.... Read More

Six years on from their early phases, metasearch engines now dominate, exceeding investment in other ads in 2017 and growing even faster ever since.... Read More

While it’s certainly not guaranteed that the hospitality industry will maintain its decade-long period of growth, technology continues to be a vital part of the story.... Read More

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences.... Read More

Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers...... Read More

The old saying that patience is a virtue is no longer valid. Not in today’s world, where top brands like Amazon, Uber and Netflix have changed the expectations of consumers.... Read More

Modest demand growth requires a shift in thinking for travel marketers, who will need to try a bit harder to win their share of wallet in a tightening market.... Read More

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers.... Read More

The in-destination segment - worth an estimated $150 billion - continues to capture its fair share of attention in the broader travel industry. But it is evolving fast.... Read More

It feels like the industry is finally getting around to giving some long-overdue attention to the relative quality of the user experience of booking and trip itinerary management. Maybe not?... Read More

The next generation of consumers don’t want one-size-fits-all rewards. They want to be recognized as individuals and they want rewards that are relevant to their needs and to their travel journey.... Read More

Robo-taxis are a fool's errand. Instead, delivering experiences such as sightseeing via autonomous vehicle makes for a better near-term strategy.... Read More

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.... Read More

Voyager HQ asked individual table moderators from this year’s summit to share some of the most compelling conversations and useful tidbits from their tables and from the day as a whole.... Read More

Travel, intangible and evolving, is a perfect example of a product particularly vulnerable to marketing myopia. So we should fix it, as an industry together.... Read More