Opinion

When faced with the highly complex impacts that the COVID-19 situation brings, travel managers should think of their approach in terms of a "respond-prepare-return" framework.... Read More

After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and metasearch.... Read More

As airlines deal with high volumes of customer service requests due to the coronavirus, artificial intelligence can help them improve customer and agent satisfaction.... Read More

A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other platforms.... Read More

The state of travel startups will be completely upended in the coming months. It's time to ask some tough questions... Read More

Nobody knows what will happen next week, never mind three years from now. Where are you getting this data from to form your future predictions?... Read More

Coronavirus may have accelerated some trends around digital transformation in the hospitality industry.... Read More

GBTA's recent survey of its members provides an indication that business travel has bottomed out, but expectations of when and how it returns may be optimistic.  ... Read More

With all the uncertainty around, the industry braces itself for the only certain outlook: change. We are about to witness massive shifts in travel patterns and consumer behavior.... Read More

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars after coronavirus.... Read More

The tourism industry has the chance to rethink its marketing strategy going forward if its players work together.... Read More

Timothy O'Neil-Dunne, principal at 777 Partners, shares his take on how and when the travel world begins to return to a normal, steady state.... Read More

The industry has the chance to reset and rethink as it looks to a future beyond COVID-19 - Destination X is a way to understand that opportunity.... Read More

Businesses should put plans in place now to maximize the value of future trips post-COVID-19.... Read More

InnoVel CEO Rom Hendler says the coronavirus crises makes it more important than ever to embrace innovation in travel.... Read More