Opinion

Coronavirus may have accelerated some trends around digital transformation in the hospitality industry.... Read More

GBTA's recent survey of its members provides an indication that business travel has bottomed out, but expectations of when and how it returns may be optimistic.  ... Read More

With all the uncertainty around, the industry braces itself for the only certain outlook: change. We are about to witness massive shifts in travel patterns and consumer behavior.... Read More

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars after coronavirus.... Read More

The tourism industry has the chance to rethink its marketing strategy going forward if its players work together.... Read More

Timothy O'Neil-Dunne, principal at 777 Partners, shares his take on how and when the travel world begins to return to a normal, steady state.... Read More

The industry has the chance to reset and rethink as it looks to a future beyond COVID-19 - Destination X is a way to understand that opportunity.... Read More

Businesses should put plans in place now to maximize the value of future trips post-COVID-19.... Read More

InnoVel CEO Rom Hendler says the coronavirus crises makes it more important than ever to embrace innovation in travel.... Read More

There's a tremendous opportunity right now for loyalty programs to step up and show why being a member makes a difference.... Read More

From crossing borders to selecting insurance to considering air quality, travel will look very different once "normality" resumes.... Read More

The refund process for travel brands, at a moment when the operational parts of a business are in overdrive, is going to expose the culture of many brands, in the coming days.... Read More

An overview of the current investor sentiment and impact on startup funding in the short and medium term, as well as likely outcomes for the industry.... Read More

 It seems more likely that any form of state aid will go only to propping up the travel-facing operations that inspire people to travel or are functional elements of a trip. Not the ecosystem behind it.... Read More

It's starting to look like a perfectly terrifying mix between the Spanish Flu and the Great Depression, with the tours and activities sector likely to never be the same again.... Read More