Opinion

What the industry should be bracing itself for is to be hugely disappointed that demand isn't there because, simply, consumers are too fearful to travel or have lost their discretionary spend.... Read More

While we can’t conclude exactly what the future may hold, we can establish an overall trajectory and an overarching narrative that we refer to as a theme. Travel's future is a very different one.... Read More

Virtual tours are no longer a nice to have - traffic and interest are on the rise now as a way of providing location interactivity.... Read More

Hotel marketers should consider timing, goals, regions and channels as they plan for post-COVID-19 recovery... Read More

Pinterest's head of travel strategy and marketing has tips on how to inspire travel once restrictions ease.... Read More

To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website.... Read More

Responsible Travel CEO Justin Francis shares what's on his wish list for the tourism industry after COVID-19.... Read More

Placing women at the heart of travel and tourism in the post-COVID-19 world will be necessary not only to reflect the ongoing changes occurring in our society, but also to secure the future of an industry for which this global pandemic now represents a watershed moment.... Read More

When forecasts are inaccurate, bad decisions result. When forecasts are realistic and comprehensive, they help protect asset value until revenues start flowing again.... Read More

The most important role that founders and executive teams can take on now is disseminating the strategic gaps quickly and identifying who is the best placed in an organization to take on the duty of solving the problem.... Read More

The envisioned airport of the future would leverage intelligent operational and passenger technologies, along with innovation in AI, bio-metrics and mobility.... Read More

Airport technology and new customer interfaces can play a huge role in making the industry more resilient during a pandemic crisis, not to mention bringing in massive and sustainable operational and commercial benefits.... Read More

There are numerous issues in travel payments that must be addressed to not only to restore consumers’ confidence and trust, but also to reduce risk and improve efficiencies for travel agencies, tour operators and other intermediaries.... Read More

What should existing operators focus on in now and in the longer term? And where are there opportunities for new startups to address emerging needs?... Read More

The coronavirus crisis is affecting all aspects of the tours and activities sector - but some more than others.... Read More