Opinion

Getting back to “normal” - that is, the level of travel bookings seen in early 2020 - may be years away.... Read More

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here?... Read More

Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities.... Read More

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways.... Read More

If this incredibly turbulent period in the history of the travel industry ends without a collective realization that everyone can do their bit and show leadership across a wide range of issues, then it will be a wasted opportunity.... Read More

Post-crisis tourism will have certain similarities to society 200 years before: a two-tier world where only the upper classes were able to travel internationally to experience new places firsthand. Many others will just go online.... Read More

This scenario sketches a fundamentally different outcome to the previous scenarios: the virus proves to be more resilient than expected and the discovery and mass production of an effective vaccine only becomes a reality in 2023.... Read More

How you can make the business and your people work better, because when this situation is over, and it will be over, people will start travelling again. ... Read More

Passengers must be willing and able to navigate new regulations and legislation, plus understand and accept new cabin configurations, onboard safety procedures and immigration controls.... Read More

Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers.... Read More

In this scenario the emotional and social impact the coronavirus crisis has on humanity is too deep for people to get back to the old normal, especially in terms of their travel behavior.... Read More

TourOpp CEO Daniel Pino outlines things tour and activity suppliers should be demanding of OTAs.... Read More

In the face of an unknown future for the travel industry, it means to doubt certain “certainties” everyone believes in and to set out to find your truth.... Read More

Nobody has a playbook, but there are four possible scenarios for how the travel industry will emerge once this pivotal crisis is over.... Read More

The global response to COVID-19 has sparked intense debate about the balance between protection and privacy. Should privacy be sacrificed in order to slow transmission of the virus?... Read More