Opinion

This scenario sketches a fundamentally different outcome to the previous scenarios: the virus proves to be more resilient than expected and the discovery and mass production of an effective vaccine only becomes a reality in 2023.... Read More

How you can make the business and your people work better, because when this situation is over, and it will be over, people will start travelling again. ... Read More

Passengers must be willing and able to navigate new regulations and legislation, plus understand and accept new cabin configurations, onboard safety procedures and immigration controls.... Read More

Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers.... Read More

In this scenario the emotional and social impact the coronavirus crisis has on humanity is too deep for people to get back to the old normal, especially in terms of their travel behavior.... Read More

TourOpp CEO Daniel Pino outlines things tour and activity suppliers should be demanding of OTAs.... Read More

In the face of an unknown future for the travel industry, it means to doubt certain “certainties” everyone believes in and to set out to find your truth.... Read More

Nobody has a playbook, but there are four possible scenarios for how the travel industry will emerge once this pivotal crisis is over.... Read More

The global response to COVID-19 has sparked intense debate about the balance between protection and privacy. Should privacy be sacrificed in order to slow transmission of the virus?... Read More

What the industry should be bracing itself for is to be hugely disappointed that demand isn't there because, simply, consumers are too fearful to travel or have lost their discretionary spend.... Read More

While we can’t conclude exactly what the future may hold, we can establish an overall trajectory and an overarching narrative that we refer to as a theme. Travel's future is a very different one.... Read More

Virtual tours are no longer a nice to have - traffic and interest are on the rise now as a way of providing location interactivity.... Read More

Hotel marketers should consider timing, goals, regions and channels as they plan for post-COVID-19 recovery... Read More

Pinterest's head of travel strategy and marketing has tips on how to inspire travel once restrictions ease.... Read More

To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website.... Read More