Opinion

While the COVID-19 crisis continues to play out, online travel and tourism will evolve and change significantly before there is a full recovery.... Read More

Here's why hotels should consider a "commercial strategist" role as the lead-in position for all commercial operations.... Read More

As destinations reopen, industry experts expect to see the LGBTQIA community be among the first to hit the road. Here’s how to market to this key demographic.... Read More

Digital payment systems provide better hygiene than cash and can provide hotels with valuable data.... Read More

The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the long-run. ... Read More

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your business when the good news comes. ... Read More

Up-to-date data, rapid forecasting and automated pricing are critical for hoteliers trying to maximize revenue during the COVID-19 crisis.  ... Read More

By taking strategic steps, women can increase their presence on the boards of travel companies.... Read More

The distribution landscape for short-term vacation rentals is dominated by marketplaces. However, the pandemic has revealed some weak points and misalignment of incentives within the traditional marketplace model.... Read More

Resources have been slashed, investments cut, strategic programs paused and, more than ever, executive focus has zeroed in on any new project to scrutinize its rate‐of‐return. So where does that leave a distribution project?... Read More

Digitalization shouldn't scare the travel, tourism and hospitality industry, nor the customers that fly in its aircraft, sleep in its beds, ride in its vehicles and enjoy its activities.... Read More

How the industry receives and administers payments is changing as airlines navigate the COVID-19 pandemic. Right now, there isn’t a travel business on the planet that can afford to lose a sale.... Read More

The handling of passenger claims has been an Achilles Heel in the airline industry for many years, even before the coronavirus hit the whole sector in an unprecedented fashion.... Read More

As business travel returns, Serko CEO Darrin Grafton says cost management, risk management and change management will be critical.... Read More

The brands that are able to position themselves in this as-yet undetermined role will most likely be all things to all people - selling more than just a form of accommodation and a flight.... Read More