Opinion

For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying. ... Read More

Despite the COVID-led crisis in the industry, hotel marketers cannot ignore Google in the same manner as they could not have done so over any of the previous 20 years. ... Read More

Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world.... Read More

Trip approval for corporate travelers is changing with duty of care in the spotlight as lockdown eases.... Read More

Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google. ... Read More

Hotels need a "back-to-basics" approach to pricing management, with a focus on facts not feelings.... Read More

Now that we know technology and data can play a critical role in saving lives, we should also prepare for a post-COVID-19 world in which women play a bigger role in digital advancement.... Read More

Recovery is uncertain, perhaps long-term, so thinking "smaller and smarter" is likely the best strategy for any part of the travel ecosystem through the rest of the year and into 2021.... Read More

Even amid COVID-19, Airbnb may be sneakily well-positioned to come out on top.... Read More

While the COVID-19 crisis continues to play out, online travel and tourism will evolve and change significantly before there is a full recovery.... Read More

Here's why hotels should consider a "commercial strategist" role as the lead-in position for all commercial operations.... Read More

As destinations reopen, industry experts expect to see the LGBTQIA community be among the first to hit the road. Here’s how to market to this key demographic.... Read More

Digital payment systems provide better hygiene than cash and can provide hotels with valuable data.... Read More

The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the long-run. ... Read More

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your business when the good news comes. ... Read More