Opinion

We know things will be different from now on. For each trip, questions about health risks are multiplying and restrictions come and go quickly. But how will the industry adapt?... Read More

Airline distribution was already going through a seismic shift before the crisis broke, yet the pandemic has turned all the underlying market dynamics upside down. Here's how the market unravels.... Read More

In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities are key.... Read More

For many travel managers, gamification has been a successful tool; however, in these uncertain times, they should reevaluate existing gamification programs for potential risk and to ensure they align with new objectives.... Read More

Notably missing from the dialogue around diversity and inclusion in the travel industry is critically evaluating the way we manage travel-related risk and the lens through which it has traditionally been viewed.... Read More

Companies should look at the outcome of previous business trips to decide which journeys should now be face-to-face in the future.... Read More

As organizations revisit travel policies and safety standards, travel managers will find themselves playing a new role, shifting from a traditional gatekeeper to an enabler.... Read More

Higher volumes of short-term rental bookings have allowed Airbnb to get its IPO plans back on track.... Read More

There are a few hurdles that remain along our journey towards a more innovative, flexible and extensible distribution capability.... Read More

With new interlining strategies based on better collaboration and partnerships, airlines can position themselves to generate more revenue as traffic resumes.  ... Read More

 Hoteliers should adopt these tips to ensure OTAs aren’t getting more of their international business.... Read More

Now is a good time to address the many pain points in corporate travel purposes.... Read More

In the era of COVID, revenue management is being remade again by an unprecedented level of uncertainty and the redefinition of guest value.... Read More

In the second part of this analysis, we look at how hotels can implement a post-crisis Google strategy.... Read More

Delta, United and American airlines have announced they are eliminating change fees, but AmTrav CEO Jeff Klee says there is still much work to be done to fix airline pricing.... Read More