Opinion

While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings.... Read More

QR codes hold even more potential as they have become an essential and welcomed tool for travel and hospitality brands, in particular, helping the industry get back on its feet in the face of adversity.... Read More

COVID-19 has spawned a work-from-anywhere movement. Here's how hotels can capitalize. ... Read More

Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry.... Read More

If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on the industry.... Read More

There are four key areas to focus on as the travel industry navigates its way through this mid-pandemic period: revenue, organization, operations and technology.... Read More

We know things will be different from now on. For each trip, questions about health risks are multiplying and restrictions come and go quickly. But how will the industry adapt?... Read More

Airline distribution was already going through a seismic shift before the crisis broke, yet the pandemic has turned all the underlying market dynamics upside down. Here's how the market unravels.... Read More

In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities are key.... Read More

For many travel managers, gamification has been a successful tool; however, in these uncertain times, they should reevaluate existing gamification programs for potential risk and to ensure they align with new objectives.... Read More

Notably missing from the dialogue around diversity and inclusion in the travel industry is critically evaluating the way we manage travel-related risk and the lens through which it has traditionally been viewed.... Read More

Companies should look at the outcome of previous business trips to decide which journeys should now be face-to-face in the future.... Read More

As organizations revisit travel policies and safety standards, travel managers will find themselves playing a new role, shifting from a traditional gatekeeper to an enabler.... Read More

Higher volumes of short-term rental bookings have allowed Airbnb to get its IPO plans back on track.... Read More

There are a few hurdles that remain along our journey towards a more innovative, flexible and extensible distribution capability.... Read More