Opinion

Perhaps the most important piece to data science is that machines can find and ask questions of the data that you may not have even thought to ask.... Read More

In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their travel search.... Read More

In 2021, the global travel community will continue to see significant changes in nearly every sector.... Read More

Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again.... Read More

It's time for hotel companies to build revenue management infrastructures around their operations that also reflect their strategy.... Read More

Since the outbreak of COVID-19 the situation has become uncertain for revenue management because many predictions – based on what was seen, planned and forecasted before the pandemic – no longer apply.... Read More

To gain more visibility into future demand, hoteliers are transitioning from using historical data to analyzing new, top‐of‐funnel data sets with deeper insights into traveler intent.... Read More

Given the industry-destroying events of 2020, what will airline loyalty programs look like 12 months from now?... Read More

The hotel booking cycle generally goes through five key stages until it resets into a different normal. Here's what to know.... Read More

While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings.... Read More

QR codes hold even more potential as they have become an essential and welcomed tool for travel and hospitality brands, in particular, helping the industry get back on its feet in the face of adversity.... Read More

COVID-19 has spawned a work-from-anywhere movement. Here's how hotels can capitalize. ... Read More

Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry.... Read More

If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on the industry.... Read More

There are four key areas to focus on as the travel industry navigates its way through this mid-pandemic period: revenue, organization, operations and technology.... Read More