Opinion

What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things.... Read More

For a safe flying environment to exist, we must stop COVID-positive transports; for now that is unrealistic, so testing on arrival must be the start.... Read More

It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out.... Read More

Hotels are ignoring much of their available space by basing business on revenue per available room alone.... Read More

Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important.... Read More

The pandemic has accelerated progress towards a full-automated self-service passenger journey.... Read More

After a year of dreaming about travel, guests will return to hotels with high expectations and hoteliers can't miss the opportunity to provide exceptional guest experiences.... Read More

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed.... Read More

The major suppliers in our sector have unwittingly created an elite club of users and clients, as they have dramatically reduced their indirect sales partners to the point where they are not taking on any new TMC reseller partners.... Read More

Navigating our businesses in this environment continues to be a balancing act. With these five tactics, you’ll be prepared to thrive in the year ahead.... Read More

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a more thoughtful traveling world.... Read More

Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies.... Read More

As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020?... Read More

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors.... Read More

Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out. ... Read More