Opinion

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration.... Read More

A “build now, pay later” concept offers consumers the freedom they’re after, and could help the recovery of the travel industry.... Read More

Multi-day tours have stood the test of time over a century and a half and the sector is now gearing up for growth in the post-pandemic era, driven by digitalization.... Read More

Eight weeks after Google's big move in hotel advertising, the dust has settled and we are finally able to evaluate performance based on a variable previously unavailable: data.... Read More

Two significant deals in business travel this week are an indication of where that sector currently finds itself - taking a few chances and capitalizing on the digitalization of the travel industry. ... Read More

Kiosks serve an important role in the hotel lobby today and will continue to do so even after COVID issues subside.... Read More

What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things.... Read More

For a safe flying environment to exist, we must stop COVID-positive transports; for now that is unrealistic, so testing on arrival must be the start.... Read More

It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out.... Read More

Hotels are ignoring much of their available space by basing business on revenue per available room alone.... Read More

Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important.... Read More

The pandemic has accelerated progress towards a full-automated self-service passenger journey.... Read More

After a year of dreaming about travel, guests will return to hotels with high expectations and hoteliers can't miss the opportunity to provide exceptional guest experiences.... Read More

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed.... Read More

The major suppliers in our sector have unwittingly created an elite club of users and clients, as they have dramatically reduced their indirect sales partners to the point where they are not taking on any new TMC reseller partners.... Read More