Opinion

Winning business is hard. Most successful companies will tell you that retaining customers is far cheaper than acquiring new ones. ... Read More

The sector needs a better understanding of data, insight into what is driving today’s consumer, untapped innovation, new leadership roles and the agility to keep up with demand.... Read More

Appealing to travelers will be increasingly important and a digital strategy built around customers and where, how and when they want to engage, will be the key to successfully gaining the loyalty and trust of customers.... Read More

As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data.    ... Read More

Robots and automated technology support the current evolution of hospitality, but only when they allow staff to focus on delivering exceptional guest services.... Read More

As travelers begin planning trips again, it is a good time to look at the trends driving Airbnb’s popularity and what they mean for business and leisure travel in 2021 and the years to come. ... Read More

Virtual meetings are suddenly the default option. Now travel managers must drive a more strategic conversation about the purpose of travel.... Read More

 There will be some who consider it a brand extension too far; others will admire Kayak for simply having a go at something new.... Read More

There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success.... Read More

We all know there is an issue, but as there is a general lack of appetite to engage in the debate - a trend that cannot continue.... Read More

Even if business travel doesn't return to 2019 figures, investors know it will come back – and it will be different.... Read More

Momentum built for thinking about a more sustainable level of corporate travel in the years leading up to 2020 must not stall in 2021.... Read More

Hotels may know about their guests pre‐stay and post‐stay, but they’re often missing out on the most important part of the journey: personalizing the experience while on property.... Read More

There is a chance to operate in ways that work for everyone - it just means everyone has to play their part and do the right thing.... Read More

To spur and sustain widespread economic recovery in the vacation rental sector, cities, platforms and vacation rental owners and managers must collaborate on effective public policy.   ... Read More