Opinion

Navigating our businesses in this environment continues to be a balancing act. With these five tactics, you’ll be prepared to thrive in the year ahead.... Read More

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a more thoughtful traveling world.... Read More

Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies.... Read More

As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020?... Read More

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors.... Read More

Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out. ... Read More

Winning business is hard. Most successful companies will tell you that retaining customers is far cheaper than acquiring new ones. ... Read More

The sector needs a better understanding of data, insight into what is driving today’s consumer, untapped innovation, new leadership roles and the agility to keep up with demand.... Read More

Appealing to travelers will be increasingly important and a digital strategy built around customers and where, how and when they want to engage, will be the key to successfully gaining the loyalty and trust of customers.... Read More

As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data.    ... Read More

Robots and automated technology support the current evolution of hospitality, but only when they allow staff to focus on delivering exceptional guest services.... Read More

As travelers begin planning trips again, it is a good time to look at the trends driving Airbnb’s popularity and what they mean for business and leisure travel in 2021 and the years to come. ... Read More

Virtual meetings are suddenly the default option. Now travel managers must drive a more strategic conversation about the purpose of travel.... Read More

 There will be some who consider it a brand extension too far; others will admire Kayak for simply having a go at something new.... Read More

There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success.... Read More