Opinion

We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination marketing.... Read More

Hotel CEOs must identify the toxic orthodoxies in hospitality and be challenged to accelerate diversity.... Read More

In order for integration businesses, or marketplaces, to exist you need to have enough of the industry onboarded and accessible - especially as mobility and travel come close together.... Read More

For the sector to appeal to younger, digital-savvy generations, cruise will certainly have to evolve to reach them in the channels that they use and methods that they as consumers deploy for everything else.... Read More

LGBTQ+ travelers can face unique challenges when traveling abroad - many countries do not legally recognise same-sex marriage and more than 70 countries consider consensual LGBTQ+ relationships a crime.... Read More

It’s time for an integrated solution involving full-service carriers, low-cost carriers and surface transport providers.... Read More

New Low Earth Orbit satellite networks can enable air and cruise companies to offer travelers faster and more reliable connectivity.  ... Read More

The smart use of technology and data can add much needed transparency to the group travel process.... Read More

A huge increase in share has meant that many hoteliers have changed their passive or neutral attitudes towards direct sales, considering it a strategic pillar in their distribution.... Read More

A new report from Netomi finds travel companies are failing to meet the demands of the modern traveler and are at risk of losing revenue and loyalty as a result. ... Read More

Uncertainty is everywhere and each of us is 100% responsible for what we say, think, do, and feel. It’s up to each of us to take our professional destiny into our own hands.... Read More

As it emerges from crisis, the travel industry should not consider a return to normal but rather rebuild itself with the future in mind. ... Read More

Nurturing new ideas and attracting bright people to the sector, in spite of the issues that will be in place for some time, should be a challenge that those with the means to help must grasp.... Read More

Governments need to achieve a level of coordination to ensure the smooth reopening of borders.... Read More

Travel brands will do well to consider the different types of emotions that people currently have, even if there is zero chance of them getting a booking from them this year.... Read More