Opinion

How open distribution helps hotels regain selling power
Opinion / Distribution
How open distribution helps hotels regain selling power
By Ben Stephenson - Impala | March 1, 2022
An open distribution model reimagines how hotel selling works from the ground up.... Read More
Sounding Off: There's no rule travel brands have to work with Google
Interview / Online
Sounding Off: There's no rule travel brands have to work with Google
By PhocusWire | February 25, 2022
Perhaps the only thing that airlines can do is work and optimize within the parameters that they have found themselves in.... Read More
The importance of empathy - how to understand your guests
Opinion / Technology
The importance of empathy - how to understand your guests
By Danielle Delozier - HomeToGo | February 22, 2022
It’s also important to remember the human touch as companies work to provide peace of mind and a positive experience for their guests.... Read More
Quality has become the driving force in vacation rentals
Opinion / Distribution
Quality has become the driving force in vacation rentals
By Jeremy Gall - Breezeway | February 21, 2022
Shifting traveler behavior has helped short-term rentals continue to surpass other accommodation types as the preferred method of travel. But with this popularity now comes opportunities and challenges.... Read More
Sounding Off: Tripadvisor has lots to consider, much out of its control
Interview / Online
Sounding Off: Tripadvisor has lots to consider, much out of its control
By PhocusWire | February 18, 2022
The new CEO will need to consider whether the current strategy is one to continue with or if the wider seismic changes that many are predicting (Web 3, for example) coming down the pipe are worth facing head-on.... Read More
Tech-enabled employee travel can boost airlines’ bottom lines
Opinion / Technology
Tech-enabled employee travel can boost airlines’ bottom lines
By Mike Stacy - ID90 Travel | February 15, 2022
Improving non-rev booking tools for airline employees can help retain staff and increase overall traveler satisfaction.... Read More
sounding-off-rentals-mainstream
Interview / Online
Sounding Off: Vacation rentals are as mainstream as it gets, in many ways
By PhocusWire | February 11, 2022
The cost of a product is now coming into play - the annoying element that providers of many forms of accommodation tend to avoid, as it is a very tangible differentiator between property A or B.... Read More
How technology can solve talent scarcity in travel
Opinion / Technology
How technology can solve talent scarcity in travel
By Emily Weiss & Dyllis Hesse - Accenture | February 11, 2022
By leveraging technology, the travel industry can attract diverse talent and foster an inclusive workforce.... Read More
Short-term rentals no longer "alternative" - but how will the sector push on?
Opinion / Online
Short-term rentals no longer "alternative" - but how will the sector push on?
By Vince Breslin - Uplisting | February 10, 2022
These are the factors driving the continued growth of the sector and how the industry can respond to better serve the needs of customers.... Read More
Ten trends shaping contactless tech in travel
Opinion / Technology
Ten trends shaping contactless tech in travel
By Nadav Cornberg - Virdee | February 9, 2022
As we head into 2022, here are some critical areas of focus to consider as brands consider implementing contactless guest experiences.  ... Read More
Addressing the inevitability of natural disasters for DMOs
Opinion / Technology
Addressing the inevitability of natural disasters for DMOs
By Arianna Howe - Sparkloft Media | February 7, 2022
What can DMOs and tourism‐reliant companies do to showcase strong, adaptable vacation and business meetings markets in these impacted areas?... Read More
Sounding Off: The best strategy is ultimately what’s right for the consumer
Interview / Distribution
Sounding Off: The best strategy is ultimately what’s right for the consumer
By PhocusWire | February 4, 2022
The rhetoric around still wanting consumers to book direct is, some might argue, unhelpful to the evolution of the technology so far.... Read More
Beyond green: Holistic sustainability in travel
Opinion / Technology
Beyond green: Holistic sustainability in travel
By Jens Wohltorf - Blacklane | February 4, 2022
Travel companies have a unique role to address the three dimensions of sustainability: environmental, social and economic.... Read More
Experiences must be primed for the tech-led big time
Opinion / Technology
Experiences must be primed for the tech-led big time
By Chris Atkin - Rezdy | February 1, 2022
As we enter such a critical new year for the experiences industry, it's time dust off the crystal ball and consider what emerging trends will help shape the near future.... Read More
always-on-marketing-strategy-sojern
Opinion / Online
How “always on” strategies enable travel marketers to beat seasonality blues
By Noreen Henry - Sojern | January 31, 2022
An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year.... Read More