Opinion

It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4.... Read More

Travel providers have the data and the tools to truly personalize offers - and yet, they don't.... Read More

Hotels can make corporate travel more flexible - for both business travelers and hotels themselves - through consolidated, direct billing.... Read More

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing... Read More

“Meaningful Tourism” is based on a return to benefits for all stakeholders - guests, host communities, tourism employees, the government and the environment.... Read More

Much needs to change in the minds of executives in this industry and in the banking community, alongside the decisions being made by consumers. Simply providing information to influence consumer choice is no longer enough.... Read More

Bing offers another shopping window where a hotel can be seen by many users who are not on Google and who now end up with the OTAs, because they are the only ones bidding on a hotel.... Read More

The short-term rental industry must do a better job of vetting travelers – but not at the expense of well-meaning guests.... Read More

The co-founder of HomeAway says, with property owners becoming farther removed from those renting their properties, a new, stronger system is needed to minimize the chance of tragedy.... Read More

The next five years or so could well be a multi-player, multi-level game of Pac-Man in airline distribution. We do not see just yet how the battle ends.... Read More

Even if we’re approaching pre-pandemic travel levels, you’re not communicating with time travelers from 2019. Travel has changed and so should a hotel's messaging.... Read More

These key factors will drive conversions in the business travel space and help address climate change.... Read More

A new framework creating uniform principles related to flight emissions data is an example of the type of collaborative effort needed to move the industry forward on the path to sustainability.... Read More

When you evaluate the basis for a decentralized hospitality market, as a travel agent or online travel agency, you’d be forgiven for telling most people to go and wash their mouth out.... Read More

Uber is making efforts to capture the door-to-door travel experience – and it might succeed.... Read More