Opinion

Technologies to reduce greenhouse gas emissions exist today. Travel needs to invest.... Read More

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings.... Read More

Travel marketers should pay close attention, understand the technology and start experimenting for themselves.... Read More

In an uncertain capital market cycle, thinly capitalized growth companies will be more exposed and need to respond faster.... Read More

With the right plan, Uber Charter could dominate the bus charter industry – and that’s a good thing.... Read More

Marketers must not only capture first-party data in a cookieless world but also activate it.... Read More

It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4.... Read More

Travel providers have the data and the tools to truly personalize offers - and yet, they don't.... Read More

Hotels can make corporate travel more flexible - for both business travelers and hotels themselves - through consolidated, direct billing.... Read More

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing... Read More

“Meaningful Tourism” is based on a return to benefits for all stakeholders - guests, host communities, tourism employees, the government and the environment.... Read More

Much needs to change in the minds of executives in this industry and in the banking community, alongside the decisions being made by consumers. Simply providing information to influence consumer choice is no longer enough.... Read More

Bing offers another shopping window where a hotel can be seen by many users who are not on Google and who now end up with the OTAs, because they are the only ones bidding on a hotel.... Read More

The short-term rental industry must do a better job of vetting travelers – but not at the expense of well-meaning guests.... Read More

The co-founder of HomeAway says, with property owners becoming farther removed from those renting their properties, a new, stronger system is needed to minimize the chance of tragedy.... Read More