Opinion

Business trips may become more valuable, strategic and appreciated than ever before.... Read More

Technology has the potential to reduce persistent staffing pressures while simultaneously improving the guest experience.... Read More

Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage... Read More

Predictable travel behaviors of the past are no longer and hotel marketers have formed a habit of attracting the bookings that they can in the short term, in case something changes in the future for the worse. ... Read More

Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes.... Read More

To grow a successful brand, online travel agencies need to refocus how they brand and market their services.... Read More

Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs.... Read More

Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic. But it's a useful time to reflect on reality.... Read More

As a result of the pandemic, airline apps are on the rise, changing the dynamic of airline-passenger interactions.... Read More

Important issues around diversity and sustainability are the ones that perhaps are not front of mind in the recovery process - but they, arguably, the most important challenges facing the industry.... Read More

Neverending tourism concept identifies the extension of the travel experience in time and space, made possible by digital solutions.... Read More

Information, care and personalization will restore trust in business travel, and new types of marketplaces will enable this to happen.  ... Read More

NDC might be viewed as a quiet storm that TMCs must prepare for as part of their role in offering content from multiple airline sources.... Read More

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing.... Read More

Investment dollars currently seem to be going towards technology that drives efficiencies or that might spur the next area of disruption for travel.... Read More