Opinion

Pandemic business travel is different, not dead
Opinion / Online
Pandemic business travel is different, not dead
By Steve Black - Topia | October 13, 2021
Business trips may become more valuable, strategic and appreciated than ever before.... Read More
digital-first-hotel-staffing-ibs-software
Opinion / Technology
How digital-first can address hospitality labor shortages
By Lisa Barker - IBS Software | October 8, 2021
Technology has the potential to reduce persistent staffing pressures while simultaneously improving the guest experience.... Read More
Airbnb’s limited foray into experiences helps everyone else
Opinion / Distribution
Airbnb’s limited foray into experiences helps everyone else
By Yiannis Maglaras - Ticknovate | October 6, 2021
Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage... Read More
Hotels can afford to be greedy as 2021 enters its final quarter
Opinion / Distribution
Hotels can afford to be greedy as 2021 enters its final quarter
By Carolyn Corda - Adara | October 4, 2021
Predictable travel behaviors of the past are no longer and hotel marketers have formed a habit of attracting the bookings that they can in the short term, in case something changes in the future for the worse. ... Read More
Sounding Off: Some are moving beyond lip service with autonomous services
Interview / Technology
Sounding Off: Some are moving beyond lip service with autonomous services
By PhocusWire | October 1, 2021
Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes.... Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services.... Read More
sounding-off-131-tripadvisor
Interview / Online
Sounding Off: Tripadvisor Plus changes show the complexity of travel subscriptions
By PhocusWire | September 24, 2021
Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs.... Read More
A temperature check on vacation rentals
Opinion / Online
A temperature check on vacation rentals
By Marcus Rader - Hostaway | September 22, 2021
Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic. But it's a useful time to reflect on reality.... Read More
E-commerce and the future of airline-passenger connections
Opinion / Online
E-commerce and the future of airline-passenger connections
By Joshua Ng - Alton Aviation Consultancy | September 21, 2021
As a result of the pandemic, airline apps are on the rise, changing the dynamic of airline-passenger interactions.... Read More
Sounding Off: Leaders must use this time to make a difference
Interview / Online
Sounding Off: Leaders must use this time to make a difference
By PhocusWire | September 17, 2021
Important issues around diversity and sustainability are the ones that perhaps are not front of mind in the recovery process - but they, arguably, the most important challenges facing the industry.... Read More
neverending-tourism-opinion
Opinion / Online
Neverending tourism and how it can drive recovery
By Digital Innovation in Tourism Observatory - Politecnico di Milano | September 17, 2021
Neverending tourism concept identifies the extension of the travel experience in time and space, made possible by digital solutions.... Read More
eric-leopold-opinion-business-travel
Opinion / Technology
Why business travelers will care about personalized air travel
By Eric Leopold - Threedot | September 16, 2021
Information, care and personalization will restore trust in business travel, and new types of marketplaces will enable this to happen.  ... Read More
TMC-NDC-content
Opinion / Distribution
What's next for NDC: Content investment and innovation
By Adam Knights - ATPI | September 15, 2021
NDC might be viewed as a quiet storm that TMCs must prepare for as part of their role in offering content from multiple airline sources.... Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing.... Read More
Sounding Off: Follow the smart money with investments
Interview / Startups
Sounding Off: Follow the smart money with investments
By PhocusWire | September 10, 2021
Investment dollars currently seem to be going towards technology that drives efficiencies or that might spur the next area of disruption for travel.... Read More