While "travel bubbles," which are formal agreements between governments allowing travelers to bypass quarantine measures, sound promising, they're also fraught with challenges.... Read More

You have probably seen it in all the big hotel chains: loyalty clubs mean a new standard in direct sales and customers are starting to get used to them.... Read More

The first few weeks of 2020 gave us little indication as to how the rest of the first half of the year would eventually unravel.... Read More

People may need extra encouragement to travel again, and one promising way to do this is through novel immersive technology experiences.... Read More

Jayride Group co-founder Rod Bishop says travel companies should not overlook the importance of providing safe, secure ground transportation for customers.... Read More

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. ... Read More

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display advertising.... Read More

Systems created to enable a personalized travel shopping experience are now being used to address consumer concerns about travel due to COVID-19.... Read More

A look at how to attract Chinese travelers and how Trip.com will play an essential role in the post-pandemic environment.... Read More

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination.... Read More

The travel industry must face the realities of how we treat each other, how our policies, practices and systems benefit few and disadvantage many, how and why our biases show up and how we can use our privilege and influence to support others.... Read More

Getting back to “normal” - that is, the level of travel bookings seen in early 2020 - may be years away.... Read More

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here?... Read More

Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities.... Read More

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways.... Read More