Opinion

Opinion / Technology

My Method... How MacDonald Hotels reaped revenue from chatbot integration

By Tiago Araujo - Hijiffy | July 8, 2022

MacDonald Hotels integration of HiJiffy saw an 80% customer satisfaction rating and a boost in bookings.... Read More

Opinion / Technology

How NFTs can be used as “smart tickets” for travel experiences

By Hunter Abramson - Relic Tickets | July 6, 2022

Combining the convenience of mobile ticketing with the security measures of blockchain technology, NFT tickets are poised to become the future for travel and experiences.... Read More

pfautz-opinion-vacation-rental-recession

Opinion / Online

Why a recession would be a boom for vacation rental supply

By D. Brooke Pfautz - Vintory | July 1, 2022

The growth of short-term vacation rental supply will not only be accelerated by individual homeowners, but also from an influx of institutional investors.... Read More

Opinion / Technology

How a bad chatbot can wreck your travel brand

By TTS | June 28, 2022

Chatbot International's Guillaume Laporte explains how travel companies can successfully integrate a chatbot.... Read More

Opinion / Technology

How AI can help the talent crisis in attractions and resorts

By Don White - Satisfi Labs | June 28, 2022

Adopting the right level of AI technology can free staff to focus on the most crucial - and lucrative - customer interactions.... Read More

Opinion / Technology

Return of direct bookings leads to greater ownership

By Eric Pace - Dtravel | June 24, 2022

Direct bookings align with the consumer demands that are driving the shift to web3.... Read More

Opinion / Technology

How digital payments can help travel rebound

By Jeni Mundy - Visa | June 22, 2022

Digital innovation in payments can give travel companies an advantage in this highly competitive market.... Read More

Opinion / Technology

Using psychology over fear to market safe travel

By Michael Becker - GeoSure | June 14, 2022

Empowering people with accurate data can help them make smarter decisions while traveling.... Read More

Opinion / Technology

Be optimistic - never complacent - about climate change

By Nora Lovell Marchant - Amex GBT | June 10, 2022

Technologies to reduce greenhouse gas emissions exist today. Travel needs to invest.... Read More

Opinion / Online

A tactical approach to a cookieless travel campaign

By Kurt Weinsheimer - Sojern | June 7, 2022

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings.... Read More