Opinion

pros-airline-pricing-op-ed
Opinion / Online
3 lessons airlines can learn from B2B pricing strategies
By Dr. Michael Wu - PROS | August 9, 2022
To secure market share, airlines can borrow demand forecasting and pricing best practices from B2B travel companies.... Read More
perimeter-x-cyberattacks
News / Technology
Travel is back - and so are the hackers
By Robert Kusters - PerimeterX | July 29, 2022
An uptick in nefarious activity is exposing new avenues for scammers to carry out attacks - but travel and hospitality companies can be proactive.... Read More
Op-ed July 22
Opinion / Online
We need a better CO2 metric - here it is
By Scott Gillespie - tClara | July 25, 2022
Achieving any significant climate goal requires aligning actions by airlines, companies and their travelers. The critical question is to which goal are we aligning?... Read More
What’s next for voice in short-term rentals?
News / Technology
What’s next for voice in short-term rentals?
By Dana Young - AIPEX Technologies | July 22, 2022
Are we approaching a tipping point where AI will be a normal part of the guest experience in a short-term rental?... Read More
How data-driven tech can enhance hotel loyalty programs
Opinion / Technology
How data-driven tech can enhance hotel loyalty programs
By Graham Campbell - Givex | July 19, 2022
Hotels should direct their attention to the most valuable 20% of guests in order to establish repeat revenue.... Read More
How the travel industry can benefit from embedded insurance
Opinion / Online
How the travel industry can benefit from embedded insurance
By Noam Shapira - Pattern | July 15, 2022
Embedded insurance offers benefits to consumers, insurers and third-parties.... Read More
opinion-placemakr-hospitality-tech
Opinion / Technology
Better spaces, better tech drive experiential hospitality
By Jason Fudin - Placemakr | July 8, 2022
Brands that provide tech-enabled services in spaces designed to meet the new needs of customers will drive loyalty and growth into the future.... Read More
My Method... How MacDonald Hotels reaped revenue from chatbot integration
Opinion / Technology
My Method... How MacDonald Hotels reaped revenue from chatbot integration
By Tiago Araujo - Hijiffy | July 8, 2022
MacDonald Hotels integration of HiJiffy saw an 80% customer satisfaction rating and a boost in bookings.... Read More
nft-ticketing-tours-experiences
Opinion / Technology
How NFTs can be used as “smart tickets” for travel experiences
By Hunter Abramson - Relic Tickets | July 6, 2022
Combining the convenience of mobile ticketing with the security measures of blockchain technology, NFT tickets are poised to become the future for travel and experiences.... Read More
pfautz-opinion-vacation-rental-recession
Opinion / Online
Why a recession would be a boom for vacation rental supply
By D. Brooke Pfautz - Vintory | July 1, 2022
The growth of short-term vacation rental supply will not only be accelerated by individual homeowners, but also from an influx of institutional investors.... Read More
How a bad chatbot can wreck your travel brand
Opinion / Technology
How a bad chatbot can wreck your travel brand
By TTS | June 28, 2022
Chatbot International's Guillaume Laporte explains how travel companies can successfully integrate a chatbot.... Read More
satisfi-labs-opinion
Opinion / Technology
How AI can help the talent crisis in attractions and resorts
By Don White - Satisfi Labs | June 28, 2022
Adopting the right level of AI technology can free staff to focus on the most crucial - and lucrative - customer interactions.... Read More
Return of direct bookings leads to greater ownership
Opinion / Technology
Return of direct bookings leads to greater ownership
By Eric Pace - Dtravel | June 24, 2022
Direct bookings align with the consumer demands that are driving the shift to web3.... Read More
How digital payments can help travel rebound
Opinion / Technology
How digital payments can help travel rebound
By Jeni Mundy - Visa | June 22, 2022
Digital innovation in payments can give travel companies an advantage in this highly competitive market.... Read More
Using psychology over fear to market safe travel
Opinion / Technology
Using psychology over fear to market safe travel
By Michael Becker - GeoSure | June 14, 2022
Empowering people with accurate data can help them make smarter decisions while traveling.... Read More