Opinion

performance-marketing-travel
Opinion / Online
How AI-driven performance marketing can drive growth for travel businesses
By Neel Pandya - Pixis | September 23, 2022
Well-executed marketing campaigns can generate significant ROI for travel brands.... Read More
Four pillars of mental health for business travel and work
News / Online
Four pillars of mental health for business travel and work
By Ralph Colunga - SAP Concur | September 22, 2022
Here's how employers can preserve employee mental health in business travel programs - which also helps attract and retain talent during a pivotal time for companies.... Read More
future-call-centers-cruisewatch-oped
Opinion / Technology
Voicing optimism about the future of travel call centers
By Markus Stumpe - Cruisewatch | September 16, 2022
Travel brands can benefit from a hybrid model where data forms a bridge between human agents and technology.... Read More
roukas-abs-opinion-header
News / Distribution
An early look at new attribute-based shopping for hotels
By George Roukas - Hudson Crossing | September 14, 2022
Data from properties using a new attribute-based shopping system indicates a significant portion of consumers will buy through it.... Read More
3-hospitality-tech-predictions-aruba
Opinion / Technology
3 hospitality tech predictions for the new era of travel
By Elaine Shuck - Aruba | September 12, 2022
Improved connectivity, the use of cognitive computing with AI and even emerging digital worlds inside the metaverse are shaping the future of hospitality.   ... Read More
Why proptech is key for a sustainable rental business
Opinion / Technology
Why proptech is key for a sustainable rental business
By Jim Netska - PointCentral | September 9, 2022
It’s crucial for property managers to understand the importance of property technology and how it can supercharge long-term strategic business goals.... Read More
Does climate change mean summer holidays are over for good?
News / Online
Does climate change mean summer holidays are over for good?
By Carlos Cendra - Mabrian | September 8, 2022
As warmer weather trends continue, the travel industry needs to rethink its whole approach to summer holidays.... Read More
Why airport self-service technology is crucial now
Opinion / Technology
Why airport self-service technology is crucial now
By Richard Dinkelmann - ICM Airport Technics | September 2, 2022
Forward-thinking airports are embracing self-service technology, resulting in increased efficiency and an improved passenger experience. ... Read More
Digital distribution key to fixing travel's "weak link"
Opinion / Distribution
Digital distribution key to fixing travel's "weak link"
By Noam Toister - Bookaway Group | August 30, 2022
Travelers expect online capabilities, and booking a bus ticket or ferry ride in advance should be as easy as booking a flight or room.... Read More
Growing a hospitality tech company sustainably and consciously
Opinion / Technology
Growing a hospitality tech company sustainably and consciously
By Vince Breslin - Uplisting | August 24, 2022
Developing hospitality tech platforms sustainably and consciously from the beginning is a win-win approach.... Read More
recession-proof-hotel-websites
Opinion / Online
Five steps for hotels to recession-proof their websites
By Michael J. Goldrich - The Hotels Network | August 23, 2022
Despite a strong summer, a recession is looming, and hoteliers should prepare their direct channels now.... Read More
egencia-op-ed-algorithms
Opinion / Technology
Should corporate travel managers trust algorithms?
By Axita Bhalsod - Egencia | August 19, 2022
Effective use of artificial intelligence and data science can save companies huge amounts of time and resources, particularly for small teams. ... Read More
carroll-op-ed-ssi-did
Opinion / Technology
How DID and SSI will transform the travel experience market
By Bill Carroll - Marketing Economics | August 17, 2022
In the next decade, decentralized identifiers and self-sovereign identity will dramatically change travel for consumers, suppliers and intermediaries.   ... Read More
atpco-airline-retailing-op-ed
Opinion / Distribution
Show, don't tell: How airlines can meet flight shoppers' needs
By Ellen Lee - ATPCO | August 16, 2022
Modern merchandising strategies are essential for airlines looking to increase conversions and create a positive customer experience.... Read More
Why the hotel chatbot is a must-have for data collection
Opinion / Technology
Why the hotel chatbot is a must-have for data collection
By Elitza Stoilova - Umni | August 15, 2022
With the disappearance of third-party cookies, hotel website chatbots will be critical to the collecting of first- and zero-party data.... Read More