Opinion

Big brands across travel are exploring use cases for NFTs, but careful consideration and caution may be needed for successful implementation.   ... Read More

In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings.... Read More

Connecting on a personal level with users you don’t know is an opportunity for business growth.... Read More

A seamless and personalized digital experience can help hotels build brand value.... Read More

Visitor management tools can be put to use for a positive purpose - if operators can change their mindset.... Read More

Accenture offers tips for travel companies on how to ensure their loyalty programs are relevant, valuable and profitable.  ... Read More

Amadeus presents four potential macroeconomic scenarios and what they might mean for the travel industry going forward.... Read More

A new non-profit association, OCTO, wants to enable reservation and ticketing system providers and tour, activity and attraction ticket resellers to connect their systems for more efficient distribution.... Read More

Well-executed marketing campaigns can generate significant ROI for travel brands.... Read More

Here's how employers can preserve employee mental health in business travel programs - which also helps attract and retain talent during a pivotal time for companies.... Read More

Travel brands can benefit from a hybrid model where data forms a bridge between human agents and technology.... Read More

Data from properties using a new attribute-based shopping system indicates a significant portion of consumers will buy through it.... Read More

Improved connectivity, the use of cognitive computing with AI and even emerging digital worlds inside the metaverse are shaping the future of hospitality.   ... Read More

It’s crucial for property managers to understand the importance of property technology and how it can supercharge long-term strategic business goals.... Read More

As warmer weather trends continue, the travel industry needs to rethink its whole approach to summer holidays.... Read More