Opinion

Analysis by Mirai finds that hotels that reduce disparities and improve pricing compared to OTAs almost automatically get more impressions, clicks and direct bookings.  ... Read More

Lufthansa Innovation Hub takes a deeper dive into ChatGPT and the opportunities it may present for the travel industry.... Read More

Airlines need new tactics and thinking beyond their core markets to find new sources of revenue and take advantage of travel demand. ... Read More

Did the hype in the past 12 months surrounding emerging technologies such as metaverse, NFTs and AI mask their real opportunity?... Read More

Journera CEO Jeffrey Katz shares the travel-related topics and trends from the World Economic Forum's Davos event.... Read More

Travel companies need to prepare for cookies going away and learn to use first-party data in sophisticated ways to create a personalized customer experience.... Read More

The age of paper tickets had its limitations, but in many ways, it was not much worse for the consumer. In the digital age, we hoped to eliminate waiting in long lines, price gouging and fraud, so why hasn’t more progress been made?... Read More

The recent Consumer Electronics Event attracted 114,000 attendees and included more of a focus on travel and travel technology than in previous years.... Read More

While Expedia, Booking.com and Hopper are betting on financial rewards to boost loyalty, Airbnb is focused on driving retention through love.... Read More

 The managing partner of TSI, a company that helps travel CEOs build sellable companies and achieve successful exits, explores what can be learned from the acquisition.... Read More

Championing the sustainable impact of rail travel is worth little if, as an industry, we are unable to convert demand into completed journeys.... Read More

Travel companies are prioritizing investment in payments and fintech, recognizing that innovation in these areas can be an important differentiator for their brands.... Read More

Most airlines are missing out on optimizing a revenue stream that has the potential to deliver up to a 28% increase to the bottom line — group bookings.... Read More

A new type of technology framework is needed for airlines that works regardless of a passenger’s age, mobile device, point of origin and destination and tech savviness.... Read More

Hotels and destination management organizations need to keep up to date in areas such as sustainability when planning for the future and engage with changing consumer demand.... Read More