Opinion

Airlines need to invest in digital transformation to realize the power of personalization and better earn the loyalty of travelers and drive long-term growth and profitability.  ... Read More

GeoSure CEO Michael Becker explains why hotels, rentals, ride shares and other tourism stakeholders should harness the power of ultra-refined, location-specific data.... Read More

As OpenAI CEO Sam Altman continues his call for increased regulation of artificial intelligence, what lessons can be applied about regulation to the travel insurance space?  ... Read More

ChatGPT is going to change travel search for the better, and adding personalization will make it wonderful.... Read More

Companies need to understand how to properly support LGBTQ+ employees, especially during business travel and long-term work assignments. ... Read More

To achieve maximum profitability, hotels need to analyze a more comprehensive data set as revenue only tells part of the story.... Read More

The relative ease at which bedbanks connect travel sellers and hotels can cloud the picture when it comes to the cost of distribution.... Read More

Today’s travelers are turning to social media to inspire their next trip; travel markets should adapt accordingly.... Read More

Banks become more conservative at times of economic unrest. The companies that bear the brunt of that conservatism are those that banks term “high risk” — and that unfortunately includes much of the travel industry.... Read More

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves.... Read More

Can chatbot plugins bring a new, conversational layer to the decade-old search and booking interface in travel?... Read More

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach to advertising.... Read More

We all shop, work and interact differently. The greatest opportunity for hotels today is to leverage the digital data being collected from guests around the world.  ... Read More

While there’s no universal formula to achieve the perfect channel mix in hotel distribution, it’s also important to avoid temptation offered by the seven deadly sins of distribution.  ... Read More

Using modern technology, travel merchants can significantly reduce the number of fraudulent claims they receive while maintaining the customer relationships that their businesses are built on.... Read More