Opinion

Today’s travelers are turning to social media to inspire their next trip; travel markets should adapt accordingly.... Read More

Banks become more conservative at times of economic unrest. The companies that bear the brunt of that conservatism are those that banks term “high risk” — and that unfortunately includes much of the travel industry.... Read More

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves.... Read More

Can chatbot plugins bring a new, conversational layer to the decade-old search and booking interface in travel?... Read More

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach to advertising.... Read More

We all shop, work and interact differently. The greatest opportunity for hotels today is to leverage the digital data being collected from guests around the world.  ... Read More

While there’s no universal formula to achieve the perfect channel mix in hotel distribution, it’s also important to avoid temptation offered by the seven deadly sins of distribution.  ... Read More

Using modern technology, travel merchants can significantly reduce the number of fraudulent claims they receive while maintaining the customer relationships that their businesses are built on.... Read More

By looking to existing and emerging technologies to optimize operations to decrease emissions, aviation can make an impact today while longer-term solutions such as sustainable aviation fuels become mainstream.... Read More

Airbnb stock dropped recently after a report that many hosts are marking up prices on its website to encourage guests to book direct and save money.... Read More

Although its recent actions have left many wondering if American Airlines is trying to kill third-party distribution, it is the ultimate of ironies that its NDC strategy might just be what saves it.... Read More

Travelocity founder Terry Jones says his past work creating Wayblazer makes him confident ChatGPT and other forms of generative AI will permanently disrupt the user interface in travel.... Read More

The short-term rental industry must own its share of the responsibility for reducing emissions, writes Bob Garner, CEO and founder of EnviroRental.... Read More

While Disney has launched one of the most complex dynamic pricing systems, these can create unintended consequences for companies that don’t plan carefully.  ... Read More

If the rapid collapse of Silicon Valley Bank showed us anything, it’s that those of us who run companies need to pay careful attention to the changing economic landscape and make decisions based on both a short- and long-term outlook. ... Read More