Opinion

Opinion / Online

Power of data and analytics in tackling travel disruption

By Emily Weiss – Accenture | August 16, 2023

To prepare for disruption, airlines and airports can put innovative data and “applied intelligence” assets to use, unlocking significant value and driving the next level of performance.... Read More

Opinion / Online

Supporting sustainability in travel loyalty

By Kenneth Purcell – iSeatz | August 14, 2023

Sustainability-related rewards align with members’ values. But travel loyalty programs need the technological wherewithal to offer them. ... Read More

Opinion / Technology

Tech's answer to the new world of hospitality platforms

By Martin Reichenbach – Apaleo | August 11, 2023

As hospitality businesses diversify like never before, it’s clear that status quo for hospitality platforms is a thing of the past, opening the doors to a world of possibilities. ... Read More

Opinion / Online

Influencers are a new class of travel agents — but lack the right tools

By Betsy Mulé – F-Prime Capital | August 7, 2023

Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves.... Read More

Opinion / Technology

Hotel check-in and the new discipline of guest service management

By Mrunal Desai - Aavgo | July 24, 2023

The rapid progress of technology has opened a new world of creative thinking around what the future of guest check-in should look like.... Read More

Opinion / Technology

Why airlines must move beyond filed fares for modern retailing

By Rob Schorn - ATPCO | July 19, 2023

Although a majority of dynamically adjusted fares rely on filed content, the pre-filing process limits the flexibility of an airline to create personalized dynamic offers for its customers.... Read More

Opinion / Technology

How can travel harness ChatGPT - while limiting risks?

By Rudy Daniello – Amadeus | July 11, 2023

Amadeus has been working with Microsoft and Accenture to develop a generative AI-powered interactive travel assistant to assist corporate travelers with all elements of their journey.... Read More

Opinion / Online

Stepping stones toward hotel sustainability

By Sophie Cartwright - Guestline | July 7, 2023

Reducing hospitality’s carbon footprint is an ongoing requirement, but there are steps to help operators get there, saving money in the long term while building loyalty with staff and guests. ... Read More

Opinion / Technology

Bringing aviation in line with other consumer-facing industries

By Meir Hadassi Turner – GO7 | July 6, 2023

Airlines need to invest in digital transformation to realize the power of personalization and better earn the loyalty of travelers and drive long-term growth and profitability. ... Read More

Opinion / Online

Why hyperlocal is the new global for the travel industry

By Michael Becker - GeoSure | June 30, 2023

GeoSure CEO Michael Becker explains why hotels, rentals, ride shares and other tourism stakeholders should harness the power of ultra-refined, location-specific data.... Read More

Opinion / Technology

3 takeaways for travel insurtechs from Sam Altman's world tour

By Daniel Green - Faye | June 27, 2023

As OpenAI CEO Sam Altman continues his call for increased regulation of artificial intelligence, what lessons can be applied about regulation to the travel insurance space? ... Read More

Opinion / Technology

Personalization + ChatGPT = Holy grail in customer intent

By Terry Jones | June 23, 2023

ChatGPT is going to change travel search for the better, and adding personalization will make it wonderful.... Read More

Opinion / Online

Mitigating travel risk for LGBTQ+ employees

By Andrew Devereux - Healix | June 15, 2023

Companies need to understand how to properly support LGBTQ+ employees, especially during business travel and long-term work assignments. ... Read More