Opinion

9 months into the GPT Era, what has travel learned?
Opinion / Technology
9 months into the GPT Era, what has travel learned?
By Gilad Berenstein – Brook Bay Capital | September 13, 2023
  Travel tech investor and entrepreneur Gilad Berenstein shares his three main takeaways in the first year of generative AI’s widespread use in travel and other sectors.  ... Read More
As robotaxis start offering airport transfers, will OTAs be left behind?
News / Online
As robotaxis start offering airport transfers, will OTAs be left behind?
By Alex Bainbridge - Autoura | September 6, 2023
Autonomous vehicles are transforming the transportation sector, potentially disrupting airport transfer services and posing challenges to OTAs.... Read More
Automation, innovation, ChatGPT: The future for travel agents
Opinion / Technology
Automation, innovation, ChatGPT: The future for travel agents
By Michele Fitzpatrick – Eviivo | September 1, 2023
Travel agents of all types are using automation and other tech innovations to transform how they work with clients.... Read More
How the digital guest journey is unlocking the next era of hospitality
News / Technology
How the digital guest journey is unlocking the next era of hospitality
By Harman Singh Narula – Canary Technologies | August 28, 2023
Leading hotels, hospitality brands and management groups are turning to technology solutions to help create more personalized guest-staff interactions, automate rote administrative processes, improve data security and boost revenue.... Read More
AI, the customer journey and the future of travel insurance
Opinion / Technology
AI, the customer journey and the future of travel insurance
By Sasha Gainullin – Battleface | August 25, 2023
Artificial intelligence and machine learning present huge opportunities to reshape how the travel insurance industry operates.... Read More
Data strategies for CVBs in a cookieless future
Opinion / Technology
Data strategies for CVBs in a cookieless future
By Michael Skladony – Semcasting | August 21, 2023
As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively.  ... Read More
Transforming brand loyalty into brand love
Opinion / Online
Transforming brand loyalty into brand love
By Tim Davis – Pace Dimensions | August 18, 2023
How hotel businesses in this volatile market can evolve their loyalty programs to build brand preference and affinity.  ... Read More
Power of data and analytics in tackling travel disruption
Opinion / Online
Power of data and analytics in tackling travel disruption
By Emily Weiss – Accenture | August 16, 2023
To prepare for disruption, airlines and airports can put innovative data and “applied intelligence” assets to use, unlocking significant value and driving the next level of performance.... Read More
Supporting sustainability in travel loyalty
Opinion / Online
Supporting sustainability in travel loyalty
By Kenneth Purcell – iSeatz | August 14, 2023
Sustainability-related rewards align with members’ values. But travel loyalty programs need the technological wherewithal to offer them.  ... Read More
Tech's answer to the new world of hospitality platforms
Opinion / Technology
Tech's answer to the new world of hospitality platforms
By Martin Reichenbach – Apaleo | August 11, 2023
As hospitality businesses diversify like never before, it’s clear that status quo for hospitality platforms is a thing of the past, opening the doors to a world of possibilities.  ... Read More
Influencers are a new class of travel agents — but lack the right tools
Opinion / Online
Influencers are a new class of travel agents — but lack the right tools
By Betsy Mulé – F-Prime Capital | August 7, 2023
Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves.... Read More
Hotel check-in and the new discipline of guest service management
Opinion / Technology
Hotel check-in and the new discipline of guest service management
By Mrunal Desai - Aavgo | July 24, 2023
The rapid progress of technology has opened a new world of creative thinking around what the future of guest check-in should look like.... Read More
Why airlines must move beyond filed fares for modern retailing
Opinion / Technology
Why airlines must move beyond filed fares for modern retailing
By Rob Schorn - ATPCO | July 19, 2023
Although a majority of dynamically adjusted fares rely on filed content, the pre-filing process limits the flexibility of an airline to create personalized dynamic offers for its customers.... Read More
How can travel harness ChatGPT - while limiting risks?
Opinion / Technology
How can travel harness ChatGPT - while limiting risks?
By Rudy Daniello – Amadeus | July 11, 2023
Amadeus has been working with Microsoft and Accenture to develop a generative AI-powered interactive travel assistant to assist corporate travelers with all elements of their journey.... Read More
Stepping stones toward hotel sustainability
Opinion / Online
Stepping stones toward hotel sustainability
By Sophie Cartwright - Guestline | July 7, 2023
Reducing hospitality’s carbon footprint is an ongoing requirement, but there are steps to help operators get there, saving money in the long term while building loyalty with staff and guests.  ... Read More