Opinion

How AI can help travel brands hit the mark with digital marketing
Opinion / Online
How AI can help travel brands hit the mark with digital marketing
By Michele Nemschoff – Persado | October 20, 2023
With a little technology help, travel and hospitality brands can make the most of the travel boom and create a digital experience that drives customer conversion, loyalty and revenue.... Read More
Everything, everywhere, all at once – trends in hospitality tech
News / Technology
Everything, everywhere, all at once – trends in hospitality tech
By Klaus Kohlmayr — IDeaS | October 17, 2023
2023 has brought technology trends to travel that surprised, enlightened and perhaps even terrified us, but we know that with great upheaval comes great change.... Read More
From chatbot to top slot – effective use of AI in hospitality
Opinion / Technology
From chatbot to top slot – effective use of AI in hospitality
By Richard Valtr – Mews | October 10, 2023
Hospitality needs to look past cost cutting to discover the ultimate value in artificial intelligence, bringing together dependable but inspiring service with optimized operations.... Read More
Mending the data disconnect between green certifications, hotels and consumers
Opinion / Technology
Mending the data disconnect between green certifications, hotels and consumers
By Frederik Steensgaard – BeCause | October 9, 2023
Hospitality can become a greener industry with a technology platform that more efficiently maps and communicates sustainability efforts to certification criteria, frameworks and standards.  ... Read More
Travel SEO in the world of AI “answer engines”
Opinion / Technology
Travel SEO in the world of AI “answer engines”
By Matthew Barker - Horizon Guides | September 29, 2023
After years of being cut out of the SEO action, is it wishful thinking to wonder if there’s a potential golden age for expert human-created content, provided it truly adds original perspectives and new knowledge to the world? ... Read More
World Tourism Day highlights need for sustainable destination strategies
Opinion / Online
World Tourism Day highlights need for sustainable destination strategies
By Richard Black – Sojern | September 25, 2023
Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come.... Read More
How long before airlines grasp the potential of resale marketplaces?
Opinion / Online
How long before airlines grasp the potential of resale marketplaces?
By Gilles de Richemond – Fairlyne | September 22, 2023
Like retailers before them, airlines have been reluctant to embrace resale options — even though they could reap even greater benefits than retailers by embracing their secondary market.  ... Read More
State of startup fundraising: Do you need venture capital?
Opinion / Startups
State of startup fundraising: Do you need venture capital?
By Cara Whitehill – Unlock Advisors | September 18, 2023
During a tough year for travel startups, investor and advisor Cara Whitehill offers insight into multiple routes to fundraising success.... Read More
9 months into the GPT Era, what has travel learned?
Opinion / Technology
9 months into the GPT Era, what has travel learned?
By Gilad Berenstein – Brook Bay Capital | September 13, 2023
  Travel tech investor and entrepreneur Gilad Berenstein shares his three main takeaways in the first year of generative AI’s widespread use in travel and other sectors.  ... Read More
As robotaxis start offering airport transfers, will OTAs be left behind?
News / Online
As robotaxis start offering airport transfers, will OTAs be left behind?
By Alex Bainbridge - Autoura | September 6, 2023
Autonomous vehicles are transforming the transportation sector, potentially disrupting airport transfer services and posing challenges to OTAs.... Read More
Automation, innovation, ChatGPT: The future for travel agents
Opinion / Technology
Automation, innovation, ChatGPT: The future for travel agents
By Michele Fitzpatrick – Eviivo | September 1, 2023
Travel agents of all types are using automation and other tech innovations to transform how they work with clients.... Read More
How the digital guest journey is unlocking the next era of hospitality
News / Technology
How the digital guest journey is unlocking the next era of hospitality
By Harman Singh Narula – Canary Technologies | August 28, 2023
Leading hotels, hospitality brands and management groups are turning to technology solutions to help create more personalized guest-staff interactions, automate rote administrative processes, improve data security and boost revenue.... Read More
AI, the customer journey and the future of travel insurance
Opinion / Technology
AI, the customer journey and the future of travel insurance
By Sasha Gainullin – Battleface | August 25, 2023
Artificial intelligence and machine learning present huge opportunities to reshape how the travel insurance industry operates.... Read More
Data strategies for CVBs in a cookieless future
Opinion / Technology
Data strategies for CVBs in a cookieless future
By Michael Skladony – Semcasting | August 21, 2023
As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively.  ... Read More
Transforming brand loyalty into brand love
Opinion / Online
Transforming brand loyalty into brand love
By Tim Davis – Pace Dimensions | August 18, 2023
How hotel businesses in this volatile market can evolve their loyalty programs to build brand preference and affinity.  ... Read More