Opinion

Next-gen customer service for hospitality: Balance high-touch, high-tech
Opinion / Online
Next-gen customer service for hospitality: Balance high-touch, high-tech
By Dr. Ori Faran - Callvu | February 16, 2024
Great personal service still matters in hospitality, but as consumers – especially younger ones – demand more self-service options, hotels also need outstanding digital options. ... Read More
Jeff Katz on Journera’s shutdown and why a connected trip still matters
Opinion / Startups
Jeff Katz on Journera’s shutdown and why a connected trip still matters
By Jeff Katz - Journera | February 12, 2024
Jeff Katz shares his lessons from trying to build Journera and why he still believes in the need for the industry to break down silos in a traveler’s journey.... Read More
Let’s not love our favorite destinations to death!
Opinion / Online
Let’s not love our favorite destinations to death!
By Gaurav Bhatnagar - TBO.com | February 8, 2024
TBO.com co-founder Gaurav Bhatnagar says the travel industry needs to stop pointing fingers at governments and tourism boards and instead take responsibility - and action - to reduce overtourism.... Read More
How guest apps became the virtual concierge of today’s hospitality landscape
Opinion / Technology
How guest apps became the virtual concierge of today’s hospitality landscape
By Sjeel Koster – HolidayHero | January 31, 2024
With guest apps, the future of hospitality is becoming more personalized, convenient and interconnected than ever before.  ... Read More
Digitally reconstructing the travel industry
Opinion / Technology
Digitally reconstructing the travel industry
By Anish Kapoor – Teleperformance India | January 26, 2024
Anish Kapoor of Teleperformance India discusses the role of technology in securing top-tier customer experience and business services.... Read More
5 truths for travel marketers: 2024 update
Opinion / Technology
5 truths for travel marketers: 2024 update
By Jared Alster - Dune7 | January 23, 2024
Generative AI is both friend and foe for travel marketers, and Google remains the dominant search player. Read on as Dune7's Jared Alster updates on the travel marketing truths he laid down in 2023.... Read More
Travel's journey through the generative AI platform shift
Opinion / Technology
Travel's journey through the generative AI platform shift
By Mario Gavira | January 16, 2024
Mario Gavira discusses whether we're in the midst of a pivotal moment that will see the rise of a new platform allowing us to interact and harness artificial intelligence.... Read More
How technology can help airlines meet traveler expectations
Opinion / Technology
How technology can help airlines meet traveler expectations
By Andrew Wilcock - Accelya | January 12, 2024
With the aviation industry continuing to chart its course to recovery, it's critical airlines adopt cutting-edge technology solutions to ensure their competitiveness in this evolving landscape.... Read More
What travel can learn from the world’s most beloved brands
Opinion / Online
What travel can learn from the world’s most beloved brands
By Madison Pietrowski – GetYourGuide | January 3, 2024
As travel shifts to a greater focus on experiences over things, it’s a perfect time for the industry to attract, retain and build generational relationships with more customers.  ... Read More
How hotels can use their websites to increase bookings and revenue
Opinion / Online
How hotels can use their websites to increase bookings and revenue
By Peter Waters – Amadeus | December 31, 2023
Amadeus’ Peter Waters walks through how hotels can use their presence in the digital world to drive awareness – and get more heads in beds.  ... Read More
Travelers, airlines want sustainability; standards will help
Opinion / Online
Travelers, airlines want sustainability; standards will help
By David Smith – ATPCO | December 7, 2023
Airlines need to embrace the available emissions standards and data and share it with consumers so they can make smart choices about travel.  ... Read More
Travel predictions: Breaking down walls, AI and revenue optimization
Opinion / Technology
Travel predictions: Breaking down walls, AI and revenue optimization
By Klaus Kohlmayr – IDeaS | December 5, 2023
Looking ahead to 2024, Klaus Kohlmayr of IDeaS shares his predictions for “substantial and exciting changes” for the hospitality industry.  ... Read More
Why payments orchestration in travel should be personalized
Opinion / Technology
Why payments orchestration in travel should be personalized
By Damian Alonso – Outpayce from Amadeus | December 1, 2023
A payments strategy won’t deliver maximum value until the decision-making is powered by an understanding of both the payment and the trip.  ... Read More
Why smart airlines will find value in prioritizing customer experience
Opinion / Online
Why smart airlines will find value in prioritizing customer experience
By Matthew Walker – Plan3 | November 30, 2023
In a hyper-competitive market like air travel that is in the throes of recovery, how an airline seeks to mitigate passenger pain points will fare well with the next generation of travelers and impact the long-term viability of the airline.... Read More
Black Friday impact: Navigating travel trends
Opinion / Online
Black Friday impact: Navigating travel trends
By Ana Carmona Lundy – Affilired | November 22, 2023
A strategic marketing campaign can unlock the opportunities Black Friday, Cyber Monday and Cyber Week present to the travel sector.   ... Read More