Opinion

With the aviation industry continuing to chart its course to recovery, it's critical airlines adopt cutting-edge technology solutions to ensure their competitiveness in this evolving landscape.... Read More

As travel shifts to a greater focus on experiences over things, it’s a perfect time for the industry to attract, retain and build generational relationships with more customers.  ... Read More

Amadeus’ Peter Waters walks through how hotels can use their presence in the digital world to drive awareness – and get more heads in beds.  ... Read More

Airlines need to embrace the available emissions standards and data and share it with consumers so they can make smart choices about travel.  ... Read More

Looking ahead to 2024, Klaus Kohlmayr of IDeaS shares his predictions for “substantial and exciting changes” for the hospitality industry.  ... Read More

A payments strategy won’t deliver maximum value until the decision-making is powered by an understanding of both the payment and the trip.  ... Read More

In a hyper-competitive market like air travel that is in the throes of recovery, how an airline seeks to mitigate passenger pain points will fare well with the next generation of travelers and impact the long-term viability of the airline.... Read More

A strategic marketing campaign can unlock the opportunities Black Friday, Cyber Monday and Cyber Week present to the travel sector.   ... Read More

As AI starts to drive new paradigms of property management, it will be those who solve the problem of leveraging property data and guest details who will be in the driver’s seat.... Read More

Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities.... Read More

The shift to multimodal GenAI opens the door to mind-boggling possibilities for travel and other fields. Is this the end of the phone?  ... Read More

Some corporations now incentivize employees by paying for holidays – could this trend could be a new B2B2C sales channel for the travel industry?... Read More

Three surprising themes at the World Aviation Festival: a return to technology basics, staff shortages and making travel human again.... Read More

While the increasing frequency of climate-related disruptions is inevitable, severely disappointed customers are not. Travel providers have access to the data that enables a real-time, proactive approach to helping customers manage disruptions of all types.  ... Read More

While airlines have smartly upgraded their retailing capabilities — but at a cost to other players in the field, including consumers.... Read More