Opinion

Could using algorithms to set hotel rates become illegal?
Opinion / Technology
Could using algorithms to set hotel rates become illegal?
By Adam Harris – Cloudbeds | April 29, 2024
The U.S. government is sending strong signals that algorithmic pricing solutions could represent a price-fixing conspiracy – a view hospitality professionals reject.... Read More
Wide vs. deep: Considerations when choosing travel tech vendors
Opinion / Technology
Wide vs. deep: Considerations when choosing travel tech vendors
By Maria von Foerster - RightRez | April 25, 2024
The technology solutions needed to sell and service airline tickets reflect the complexity of the airline industry itself.... Read More
Preparing travel for the future of AI search
Opinion / Technology
Preparing travel for the future of AI search
By Mario Gavira | April 23, 2024
In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing.... Read More
Search marketing for travel in the age of AI
Opinion / Technology
Search marketing for travel in the age of AI
By Mario Gavira | April 22, 2024
In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape.... Read More
Can trip planning startups ever succeed?
Opinion / Startups
Can trip planning startups ever succeed?
By Christian Watts - Magpie | April 15, 2024
If somebody builds the ultimate tool, which actually works, has access to all the world’s travel information and has all of the bells and whistles that one could hope for, does that mean people will actually use it?... Read More
Travel experiences, dynamic pricing and lessons for airlines
News / Technology
Travel experiences, dynamic pricing and lessons for airlines
By Jitendra Sindhwani - IBS Software | April 9, 2024
How popular events such as the total solar eclipse and Taylor Swift's Eras Tour throw a spotlight on the challenges of dynamic pricing.... Read More
The AI-driven transformation of airports benefits workers and passengers alike
Opinion / Technology
The AI-driven transformation of airports benefits workers and passengers alike
By George Richardson - AeroCloud | April 5, 2024
Processes enhanced by AI boost passenger experience while making the jobs of airport workers easier across individual aspects of airport operations.... Read More
3 essential AI-powered solutions travel companies must integrate in 2024
Opinion / Technology
3 essential AI-powered solutions travel companies must integrate in 2024
By Ivan Saprov- Voyagu | April 1, 2024
AI can provide unparalleled opportunities for travel companies to streamline operations and enhance the overall customer experience.     ... Read More
The 3 AI fintech trends shaping travel in 2024
Opinion / Technology
The 3 AI fintech trends shaping travel in 2024
By David Doctor - Outpayce from Amadeus | March 29, 2024
Outpayce CEO David Doctor looks at how machine learning and AI are impacting travel payments.... Read More
Key trends driving innovation in tours and packages
Opinion / Online
Key trends driving innovation in tours and packages
By Manuel Hilty - Nezasa | March 22, 2024
Changes in consumer expectations along with the fact technology for selling multi-day tours is still in its infancy create a strong need for technical innovation in the tours and package business.... Read More
Gemini, Google Travel and the threat to OTAs
Opinion / Online
Gemini, Google Travel and the threat to OTAs
By Christian Watts - Magpie | March 15, 2024
Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips.... Read More
How AI can prepare travel and tourism’s workforce for the green transition
Opinion / Technology
How AI can prepare travel and tourism’s workforce for the green transition
By James Lever - Weeva | March 6, 2024
AI has the potential to catalyze a skills revolution that could help address one of the travel’s most pressing challenges — reaching net-zero targets.  ... Read More
Cabana founder on lessons learned from failed startup
Opinion / Startups
Cabana founder on lessons learned from failed startup
By Scott Kubly | March 1, 2024
Founded in 2019, Cabana offered a “hotel-on-wheels.” It had raised more than $17 million, had $2 million in annual revenue, and its more than 4,000 customers had booked 20,000 nights.... Read More
How technology can help travelers in a time of crisis
Opinion / Technology
How technology can help travelers in a time of crisis
By Adam St. John – Sitata | February 26, 2024
The technology needed to keep travelers informed and safe during unexpected crises already exists today. Travel insurance is the sector that holds the key to democratizing the benefits of duty of care travel technologies.  ... Read More
What hotels can learn from Amazon, Netflix and the OTAs
Opinion / Online
What hotels can learn from Amazon, Netflix and the OTAs
By Frank Reeves - SHR Group | February 23, 2024
The hotel industry finds itself at a crossroads: Change its strategy or lose guests. It’s not about mimicking the OTAs, but learning from their approach to build direct, meaningful relationships with guests.... Read More