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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

The destination marketing live stream revolution begins with North Carolina
News / Technology
The destination marketing live stream revolution begins with North Carolina
By Nick Vivion | March 27, 2015
Visit North Carolina is one of the first destination marketers to make an investment in the... Read More
Yelp claims 1.5 million transactions to date — will adding activities accelerate that number?
News / Technology
Yelp claims 1.5 million transactions to date — will adding activities accelerate that number?
By Nick Vivion | March 27, 2015
Yelp is continuing its push to expand beyond its core restaurant review service and into a fully... Read More
Ryanair eyes Amazon for inspiration ahead of new website
News / Technology
Ryanair eyes Amazon for inspiration ahead of new website
By Kevin May | March 27, 2015
Ryanair claims its new website later this year will be nothing like a traditional airline's digital... Read More
Poor models are killing the travel loyalty star, says Booz Allen Hamilton
News / Online
Poor models are killing the travel loyalty star, says Booz Allen Hamilton
By Sean O'Neil | March 26, 2015
Airline, hotel, and rental car brands used to be the leaders among consumer industries when it came to... Read More
Amazon adds West End theatre tix, Wayn boosts South Africa, Eurostar goes Dutch, and more...
News / Online
Amazon adds West End theatre tix, Wayn boosts South Africa, Eurostar goes Dutch, and more...
By PhocusWire | March 25, 2015
This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality... Read More
Ritz-Carlton, Hyatt and American Airlines are all top performers on social
News / Online
Ritz-Carlton, Hyatt and American Airlines are all top performers on social
By Nick Vivion | March 25, 2015
Ritz Carlton, Hyatt and American Airlines all perform well on social, at least according to the latest... Read More
Time for airlines to rethink their social media marketing
News / Online
Time for airlines to rethink their social media marketing
By Viewpoints | March 25, 2015
Marketers have been banging the drum about social marketing and its benefits in recent years. However,... Read More
Switzerland revs up digital marketing to counter currency shifts
News / Online
Switzerland revs up digital marketing to counter currency shifts
By Sean O'Neil | March 24, 2015
Switzerland Tourism faces a currency problem. Since January, the value of the Swiss franc has risen... Read More
How Expedia makes Scratchpad addictive: Electrodes are the new A/B tests
News / Online
How Expedia makes Scratchpad addictive: Electrodes are the new A/B tests
By Sean O'Neil | March 24, 2015
It is well known that Expedia Inc., the online travel titan, does thousands of tests on users of its... Read More
New Apple Maps streaming patent could prove useful in travel
News / Technology
New Apple Maps streaming patent could prove useful in travel
By Nick Vivion | March 24, 2015
Apple received a patent that could provide some new ways of streaming location and mapping to... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
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Get real: The power of combining AI with authentic intelligence
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Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More