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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Car rental sector gets the message more clearly than hotels, OTAs and airlines
News / Online
Car rental sector gets the message more clearly than hotels, OTAs and airlines
By Kevin May | March 9, 2017
Welcome to the world of bots and messaging - such a familiar refrain in the travel sector of late. Our... Read More
Mobile search rates for hotels reach huge level
News / Technology
Mobile search rates for hotels reach huge level
By Kevin May | March 8, 2017
Mobile searches for budget hotels outweigh those for luxury properties - but the latter is growing... Read More
Eurowings taps Lufthansa resources for new phase of growth
News / Distribution
Eurowings taps Lufthansa resources for new phase of growth
By Martin Cowen | March 8, 2017
Lufthansa Group's digital transformation continues apace, with its low-cost carrier Eurowings... Read More
Snappy search terms dominate YouTube
News / Technology
Snappy search terms dominate YouTube
By Martin Cowen | March 8, 2017
A Hitwise study into UK travel search patterns over the so-called peak booking season shows that users... Read More
Startup Pitch: GuestReady plots to ease workload of Airbnb hosts
News / Online
Startup Pitch: GuestReady plots to ease workload of Airbnb hosts
By Kevin May | March 7, 2017
GuestReady is another of a growing number of service startups that have emerged to cater for the... Read More
Engaging travel audiences through 360-degree video
News / Technology
Engaging travel audiences through 360-degree video
By Viewpoints | March 7, 2017
Imagine being able to invite potential customers into your world from the comfort of their sofa,... Read More
Tourism boards admit large effort needed for relevancy in digital world
News / Distribution
Tourism boards admit large effort needed for relevancy in digital world
By Kevin May | March 7, 2017
The role and operations of tourism boards have changed massively in recent years as they continue to... Read More
GuesttoGuest raises $35 million and buys competitor HomeExchange
News / Distribution
GuesttoGuest raises $35 million and buys competitor HomeExchange
By Kevin May | March 7, 2017
Corporate consolidation in the home-swapping market this week as GuesttoGuest acquires rival brand... Read More
Facebook shuffles travel content into City Guides
News / Technology
Facebook shuffles travel content into City Guides
By Kevin May | March 6, 2017
Facebook has organised some of the travel-related content on the network into a single service known... Read More
Email marketing for hotels - everything you should be doing (and more)
News / Online
Email marketing for hotels - everything you should be doing (and more)
By Viewpoints | March 6, 2017
Here is something that everybody in the hotel industry already knows (or should do): email marketing... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
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Get real: The power of combining AI with authentic intelligence
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Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More