Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

News / Technology

5 key findings on how American travelers shop and book air travel

By Phocuswright Research

5 key findings on how American travelers shop and book air travel false Brought to you by https://bit.ly/3WKCjih https://bit.ly/3WKCk5P 0 0 Phocuswright Research 74 News Auto Auto Photo Credit: false... Read More

News / Technology

Visit Group acquires hospitality tech provider GODO

By Linda Fox | June 19, 2025

Visit Group said the deal boosts its presence in the Nordic region and speeds up its strategy to create a platform that helps hotels and experiences drive direct sales, cost efficient distribution and... Read More

News / Distribution

Hotels prioritize direct bookings but lack data clarity, report finds

By Abby Crotty | June 18, 2025

The 2025 report included data from 21,000 anonymous survey respondents, representing over 700 hotel brands across 310 cities. Read More

News / Online

Where travel brands go wrong with loyalty

By Morgan Hines | June 18, 2025

Loyalty experts weigh in on how programs could be improved in the travel industry, AI, blockchain, personalization and more. Read More

News / Online

Greg O'Hara on AI freeing up time and wishing NDC would happen

By Abby Crotty | June 17, 2025

Certares founder and senior managing director Greg O'Hara shared his candid opinions on the travel industry in an executive interview at Phocuswright Europe 2025. Read More

News / Technology

Mary Meeker AI Trends Report: 7 takeaways for the travel industry

By Matthew Parsons | June 16, 2025

The lengthy report offers crucial takeaways for the travel industry, including insights into hospitality automation, autonomous cars and an agentic future. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Amex GBT, Sabre, Accelya and more...

By PhocusWire | June 13, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Breaking down experiences in the travel sector

By Abby Crotty | June 13, 2025

Industry leaders from Amadeus, Booking.com and Hyatt weighed in on strategies, challenges and best practices surrounding experience sales. Read More

News / Online

Tripadvisor execs on AI strategy, brand trust and memberships

By Abby Crotty | June 12, 2025

Tripadvisor Group CEO Matt Goldberg and new Viator president Pepijn Rijvers sat down to discuss the changing travel landscape and its evolving strategy. Read More

News / Online

CRM platform Tern acquires travel advisor services provider Lucia

By Morgan Hines | June 11, 2025

Lucia’s team will become part of Tern, with Grace Van Hollebeke, founder and CEO of Lucia, becoming the company's head of marketing and services. Read More

News / Startups

Introducing the winners of the 2025 Global Startup Pitch

By PhocusWire | June 11, 2025

Nine travel tech startups will now travel to Singapore for showcase presentations at WiT Singapore in October. Read More

Opinion / Online

The future is hybrid: Navigating the ‘length of stay’ challenge in STRs

By Shay Many - Guesty | June 10, 2025

Shay Many, senior director of product management at Guesty, highlights the need for a hybrid approach to LOS pricing. Read More

News / Technology

Global study finds majority of travelers ready for AI to book trips

By Abby Crotty | June 9, 2025

Accenture's survey of 18,000 consumers in 14 countries found that 80% of travelers are now using generative AI tools and most would trust agents to plan and book trips. Read More