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More big changes coming to Google search results

By PhocusWire | March 14, 2014

MARKETING: Articles claiming search and SEO are dead are too numerous to mention, not least when every time the omnipresent search engine in the majority of countries around the world (Google) perfo... Read More

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In-stream social ads evolve: Twitter promotes accounts and Facebook does video

By Nick Vivion | March 14, 2014

This week saw two significant evolutions on the social advertising front: Twitter's Promoted Accounts and Facebook's video ads. Twitter's Promoted Accounts Twitter has announced a new iteration... Read More

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What ELSE happened during the 25 years of online travel?

By Kevin May | March 14, 2014

The Guardian newspaper in the UK asked us this week to pull together some of the milestones of online travel in the 25 years so far of the web. How 25 years of the web inspired the travel revolutio... Read More

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Enter the dragon: China online travel soars, $75 billion market by 2017

By Karthick Prabu | March 14, 2014

China's online travel industry is estimated to grow in double digits year-on-year with online travel revenue hitting about $75 billion by 2017. iResearch, a China-based research company has release... Read More

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Trivago extends mystery guest programme to combat fake reviews

By Linda Fox | March 14, 2014

Trivago is extending its Hotel Test scheme to the UK and Ireland after its initial launch in Germany last year. The mystery guest programme has a number of elements. Users sign up as a hotel tester... Read More

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Bring Your Own Device - United Airlines next to stream content to passengers

By Karthick Prabu | March 13, 2014

Effective this April, passengers on United Airlines will be able to access the airline's inflight content via their iOS devices and laptops. However, the service will be initially rolled out only o... Read More

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On digital marketing and becoming a cross-channel marketing mastermind

By Nick Vivion | March 13, 2014

Experian Marketing Services has released the 2014 version of its Digital Marketer Report, with the theme of "becoming a cross-channel marketing mastermind." The report, available for download here,... Read More

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Gogobot goes meta with new feature for hotel search

By Nick Vivion | March 13, 2014

Travel planning service Gogobot has been moving swiftly with new features, such as last year's group feature called Tribes. Today, Gogobot has announced new meta search capabilities for users looki... Read More

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Can the newbies of tours and activities sweep aside the old kids on the block?

By Viewpoints | March 13, 2014

Recent fundraising by GetYourGuide and Peek is good news for the tours and activities sector. These investments reflect the growing awareness that "the things you do when you get there" are a crucial... Read More

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China outbound travel service ByeCity raises $20 million

By Karthick Prabu | March 13, 2014

Chinese outbound travel service ByeCity has raised about $20 million in a Series B round led by Alibaba and China Broadband Capital (CBC). The Beijing-based company will use the fund to improve the... Read More

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Tours and activities comes of age - but challenges may take an age to fix

By Kevin May | March 13, 2014

There is so much talk about the tours and activities sector in online travel that it had to eventually feature at a major travel conference. And so the PhoCusWright gig at ITB in Berlin last week s... Read More

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Hotels on Facebook: pictures of restaurant food and scenery most popular

By Karthick Prabu | March 13, 2014

Among the content posted by hotels on Facebook, pictures of their restaurant food have the highest engagement at 27.75 likes, 0.99 comments, and 2.98 shares for every 1,000 impressions. InsideFaceb... Read More

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Startup pitch: Trekkel strives for travel planning simplicity

By Nick Vivion | March 12, 2014

Trekkel is a new travel startup iterating on the travel planning process through curation, personalization and intelligent day planning. This combination moves away from inspiration and into action... Read More

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Soundtrack to a trip as Spotify teams up with British Airways

By Karthick Prabu | March 12, 2014

British Airways and music streaming service Spotify have launched an initiative to allow passengers to listen to destination-specific music. Spotify users in UK will be asked to select destinations... Read More

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How travel advertisers can crack the code of social media marketing

By Viewpoints | March 12, 2014

The travel industry has been slow in some respects to unlock the power of social media as a means of reaching prospective customers. But the two networks arguably at the center of social media, Fac... Read More

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