News

News / Technology

Brands push for AI visibility, but influence remains uncertain

By Mark Frary | March 26, 2026

Although optimization strategies promise visibility in AI-generated answers, outcomes vary and are increasingly shaped by third-party signals.... Read More

News / Startups

Lobby secures $2.2M for group booking platform

By Linda Fox | March 25, 2026

Lobby is targeting meetings and conferences as well as the experiences, cruises and airline segments for expansion. ... Read More

News / Distribution

Independent hotel reliance on OTAs increased in 2025

By Linda Fox | March 25, 2026

A Cloudbeds report revealed an increase in the share of bookings for independent properties going to OTAs in 2025.... Read More

News / Technology

Travel players weigh approaches to winning AI visibility

By Morgan Hines | March 25, 2026

As AI transforms search into an interactive "answer set," travel brands must pivot to prioritizing first-party data, content portability and trust.... Read More

Opinion / Distribution

Byway expands distribution through TUI retail partnership

By Cathy Walsh | March 24, 2026

The partnership reflects growing demand for non-flight options and brings overland travel to a broader retail audience.... Read More

News / Online

The fastest shift in travel behavior just became the default

By Phocuswright Research | March 24, 2026

With more than half of active U.S. travelers using AI, how travel planning is thought about is changing.... Read More

News / Technology

AI booking push continues, despite OpenAI's strategic shift

By Cathy Walsh | March 24, 2026

Travel companies are advancing a range of approaches to AI-driven booking, highlighting a fragmented path toward agentic commerce.... Read More

News / Online

Tripadvisor getting four new directors after agreement with activist investor

By Linda Fox | March 23, 2026

Tripadvisor's board is getting two new directors with immediate effect and a further two at its annual meeting of stockholders.... Read More

News / Online

MakeMyTrip partners with Mastercard on AI travel concierge

By Linda Fox | March 23, 2026

The service, which is called Lifestyle Navigator, aims to offer a personalized experience, by combining MMT’s travel marketplace and trip planning assistant Myra with Mastercard’s AI capabilities. ... Read More

News / Technology

Google adds cart, loyalty features to UCP

By Linda Fox | March 20, 2026

The company has added cart and loyalty capabilities to simplify the shopping experience.... Read More

News / Technology

PhocusWire's travel tech news briefs: TourRadar, SAP Concur, HTS and more...

By PhocusWire | March 20, 2026

Keep up with all the latest people, partner and product news from around the global travel industry.... Read More

News / Distribution

Rethinking travel's engagement in global issues

By Linda Fox | March 20, 2026

A session at ITB Berlin focused on overlapping global challenges, the need for escapism and heightened consumer awareness around safe destinations.... Read More

News / Distribution

Hilton adds Yotel to portfolio with franchise deal

By Linda Fox | March 19, 2026

YOTEL will continue to license and manage its brand but have access to Hilton's distribution and technology platforms and Honors loyalty program.... Read More