mammoth-lakes-tourism-coronavirus
My Method... Building consensus with data in uncertain times for destinations
By John Urdi - Mammoth Lakes Tourism | July 16, 2020
By relying on data in decision-making, some destinations are able to quickly pivot based on the needs of communities and build consensus around those strategic changes. Read More
News | Online
my method santa barbara
My Method... How Visit Santa Barbara changed the DMO influencer game
By Alex Goodwin - Sparkloft Media  | March 10, 2020
For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More
News | Online
musement-google-amp
My Method... How Musement amplified speed and conversion for mobile users
By Fabio Zecchini - Musement  | January 10, 2020
Tours and activities supplier Musement used Google AMP to speed up load times for mobile users and improve the conversion rate. Read More
News | Technology
my method expedia media solutions toronto
My Method... How data and personalization drove stopover visitors to Toronto
By Raina Williams - Expedia Group Media Solutions  | September 30, 2019
Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More
News | Online
visit savannah
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant  | September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More
News | Online
my-method-expedia-cloud
My Method... How Expedia thinks about cloud migration
By Subbu Allamaraju - Expedia Group  | September 3, 2019
Phocuswire asked Subbu Allamaraju, vice president of technology for Expedia Group, to highlight the challenges of the company's move to the cloud. Read More
News | Technology
google-dynamic-ads-eurostar
My Method... How Google's tailored ads helped Eurostar reach potential customers
By Becky Power - Google  | August 23, 2019
PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More
News | Online
My Method... Pegasus/Travel Tripper on using predictive analytics to find corporate business
My Method... Pegasus/Travel Tripper on using predictive analytics to find corporate business
By Alexander Ryll and Dean Ismael  | July 4, 2019
Phocuswire asked Alexander Ryll and Dean Ismael of Pegasus/Travel Tripper to explain the thinking behind the geoanalytics platform as well as the benefits it brings to hotels. Read More
News | Technology
My Method Booking brand marketing
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells | March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More
News | Online
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