My Method


my-method-xovis-grr
Opinion / Technology
My Method… How this airport uses queue management technology
By Meghan Hussey - Xovis | August 18, 2021
This Michigan airport is using a system that notifies stakeholders if wait times exceed 25 minutes and if the queue has hit capacity.  Read More
getaway-email-marketing
News / Online
My Method... How Getaway used email marketing to boost metrics across the board
By Will Crocker Hay - Braze | July 27, 2021
With the travel industry in recovery mode, businesses are driving growth by investing in customer engagement. Read More
my-method-duve-setai
News / Online
My Method... How the Setai hotel used tech to transform the guest arrival experience
By David Mezuman - Duve | June 9, 2021
Working with Duve, The Setai, Sea of Galilee, is using digital communication solutions to streamline the check-in process for guests. Read More
my-method-vrbo-wyng
News / Online
My Method... How Vrbo is using a privacy-conscious marketing strategy
By Wendell Lansford - Wyng | April 12, 2021
In the first three months, 80,000 users completed the Vrbo Vacay Finder quiz and 25% of them clicked to book a trip.   Read More
Hard-Rock-Hotel-Treats
News / Online
My Method... How Hotel Treats helped properties earn valuable revenue during the pandemic
By Kasia Pankowska - Hotel Treats | March 29, 2021
Hotel Treats helped Hard Rock Hotels earn $1.5 million through vouchers during the pandemic. Read More
My Method… How digitizing an IHG hotel helped save both time and money
News / Technology
My Method… How digitizing an IHG hotel helped save both time and money
By Aaron Belton - DocMX | March 25, 2021
With DocMX, the InterContinental Cascais-Estoril automated daily revenue audits by around 90%, saving considerable time, facilitating remote collaboration and reducing print-related costs. Read More
startups-portugal-tourism
News / Startups
My Method... Nurturing tourism startups to boost travel recovery
By Eduardo Sette Câmara - Beta-i | March 16, 2021
Tourism startups are brought together with Tourism Portugal and innovation consultancy Beta-i for a three-month program. Read More
My Method... How to build a technology product based on real-world hospitality experience
News / Technology
My Method... How to build a technology product based on real-world hospitality experience
By Scott Curran - Reneson Hotels/GuestEQ | January 26, 2021
Reneson Hotels COO Scott Curan explains how he developed hotel operations platform GuestEQ based on his longtime experience in the hospitality industry.   Read More
mammoth-lakes-tourism-coronavirus
News / Online
My Method... Building consensus with data in uncertain times for destinations
By John Urdi - Mammoth Lakes Tourism | July 16, 2020
By relying on data in decision-making, some destinations are able to quickly pivot based on the needs of communities and build consensus around those strategic changes. Read More
my method santa barbara
News / Online
My Method... How Visit Santa Barbara changed the DMO influencer game
By Alex Goodwin - Sparkloft Media  | March 10, 2020
For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More
musement-google-amp
News / Technology
My Method... How Musement amplified speed and conversion for mobile users
By Fabio Zecchini - Musement  | January 10, 2020
Tours and activities supplier Musement used Google AMP to speed up load times for mobile users and improve the conversion rate. Read More
my method expedia media solutions toronto
News / Online
My Method... How data and personalization drove stopover visitors to Toronto
By Raina Williams - Expedia Group Media Solutions  | September 30, 2019
Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More
visit savannah
News / Online
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant  | September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More
my-method-expedia-cloud
News / Technology
My Method... How Expedia thinks about cloud migration
By Subbu Allamaraju - Expedia Group  | September 3, 2019
Phocuswire asked Subbu Allamaraju, vice president of technology for Expedia Group, to highlight the challenges of the company's move to the cloud. Read More
google-dynamic-ads-eurostar
News / Online
My Method... How Google's tailored ads helped Eurostar reach potential customers
By Becky Power - Google  | August 23, 2019
PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More