My Method... Pegasus/Travel Tripper on using predictive analytics to find corporate business
My Method... Pegasus/Travel Tripper on using predictive analytics to find corporate business
By Alexander Ryll and Dean Ismael  | July 4, 2019
Phocuswire asked Alexander Ryll and Dean Ismael of Pegasus/Travel Tripper to explain the thinking behind the geoanalytics platform as well as the benefits it brings to hotels. Read More
News | Technology
My Method Booking brand marketing
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells | March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More
News | Online