Media

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

News / Startups

Dutch startup Stippl announces funding, plans to use generative AI

By Morgan Hines | April 2, 2024

“All-in-one” travel platform Stippl has received €575,000 in funding as it plans its expansion. Read More

News / Technology

How personalized videos at scale are connecting travel brands with customers

By Morgan Hines | March 19, 2024

Personalized videos are driving high open rates and creating opportunities for travel brands to connect with customers before, during and after a trip. Read More

News / Online

GetYourGuide is hiring a TikTok content creator: Here’s why

By Morgan Hines | March 11, 2024

Despite accelerating efforts to ban TikTok in the United States, GetYourGuide's job opening for a dedicated TikTok creator has received overwhelming interest. Read More

News / Online

Culture Trip website sold to U.S. media company

By Linda Fox | February 26, 2024

U.S. media company U.S. News & World Report has boosted its existing travel content services with the acquisition of theculturetrip.com website. Read More

News / Online

Top Travel Industry Predictions for 2024

By Morgan Hines | January 2, 2024

Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More

News / Technology

Three ways generative AI is improving the travel industry

By Morgan Hines | December 18, 2023

In a wide-ranging conversation at The Phocuswright Conference, leaders from Microsoft, Priceline and Amadeus discussed opportunities generative AI presents to the travel industry and how it's changing... Read More

News / Startups

Layla launches, receives €3M in seed funding

By Morgan Hines | November 30, 2023

The new app is an artificial intelligence-driven travel advisor that is meant to help users plan trips and book seamlessly. Read More

News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

News / Online

Kayak, Tripadvisor on growing their in-house media studios

By Morgan Hines | September 19, 2023

In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment. Read More

News / Online

TikTok, Instagram, X: How travel startups use social media

By Morgan Hines | August 24, 2023

Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More

News / Online

Viator accounted for nearly half of Tripadvisor’s revenue in Q2

By Mitra Sorrells | August 2, 2023

Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More

Opinion / Online

How creative advertising can help sustain travel rebound

By Marissa Bernstein - Vistar Media | May 19, 2023

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More

News / Online

Travel marketers still seeking higher TikTok profiles

By Derek Catron | March 23, 2023

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

News / Online

Tripadvisor launches marketing services for travel and non-travel brands

By Mitra Sorrells | September 21, 2022

Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent. Read More

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